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General Management
Watch The Damn Game!
Reality-Based Management For Wellness Businesses
Free Fitness & Yoga
Classes Full Of Freeloaders?
Lessons From Food Network For Wellness Businesses
Words To Live By in 2010: Client
Stories
Good Examples & Horrible Warnings: Best Practices From Five Retailers
H1N1 Swine Flu: Protect People
& Profits In Your Wellness Business
The Littlest Billboard: Turn Your Business Card Into A Marketing Machine
Why
Your Overweight Couch Potato Friend Just Won't Change
One Good Thing
About An Economic Crisis...
How To Raise Prices Without Losing Customers In Your Health & Wellness
Business
Wellness Businesses:
How To Cut Labor Costs Without Layoffs
Ten Tips For Smart Decisions
Under Fire - Part 1
Ten Tips for Smart Decisions Under Fire - Part 2
Five Simple Ideas To Juice Up Your
Workday
Five Things Wellness
Business Leaders Should Never Do
When It's Time To Give Up: Deciding
To Close Your Business
It's
Good News! Why Aren't They Excited?
Time: What We Want Most, Use Worst
Gold's Gym: Why You Can't
Have Your Cake & Eat It Too
Time Only Moves In One Direction:
Take Action Now
Also
Part 2: Mistakes of the Well-Intentioned Boss
Part 1: The Boss Your Employees
Wish They Had
Nutrisystem's
Four Hard Lessons
What McDonald's
Can Teach Your Wellness Business
Bad Resumes: Don't Make These Five Mistakes
Strategic Alliances: Expand
Your Resources & Reach
Mid-Year Checkup: On Track
Or In The Weeds?
The Confucius
Checklist: Secrets of Knowledge Transfer to Employees & Clients
Vital Friends: The Team That's All About
You
Hiring Key Advisors:
How To Reference-Check Attorneys, Consultants, Accountants & Other Professionals
Seven Big Ideas For Wellness Business
Leaders
The Missing Profession
Of Wellness
Getting Ready To
Grow Your Wellness Business
Overcoming Procrastination:
But I Work Best Under Pressure!
Raves & Faves: Tools & Resources
You Gotta Try
The Cure For Unfulfilled
Potential (Guest Column by Bob Veres)
Protect Your Business
When Working With Partners
The Mailroom #3: Newbies, Attrition,
Giveaways, One-Time Clients, & Franchises
The Mailroom #2: Seniors, Hospitals,
Referrals, Health Clubs, Integrity
The Mailroom #1: Kids, Boomers,
Chiros, Gyms, Docs, Data (& more)
A Banker's Words Of Wisdom
For Wellness Businesses, Part 1
A Banker's Words Of Wisdom
For Wellness Businesses, Part 2
Top Five Time & Money Wasters
Budgetzilla! 9 Tips For Defeating
The Planning Monster
Wellness
Playbook Pt. 1: Lessons From Pro Sports
Wellness Playbook Pt. 2: Lessons
From Pro Sports
New Year's Resolutions
Part 1: 9 Things You Can Stop Doing
New Year's Resolutions
Part 2: 10 Things To Start Doing
Introduction To Franchising
In The Wellness Industry
The
Incredible Business Advantage Of A Well-Informed Team
People Management & Development
Ask This, Not That, Part 2: How To Ask Forbidden Interview QuestionsAsk This, Not That, Part 1: Interview Questions For Health & Wellness Businesses
The Train Or Terminate Flowchart - When To Invest In Underperforming Staff
Are You In A Groove...Or A Rut?
It's Good News! Why Aren't They Excited?
The Broad Shoulders Checklist: A Better Way to Evaluate Staff
When The Good Get Going: Protecting Star Employees
Three Steps To Working Well With Problem People
Part 2: Mistakes of the Well-Intentioned Boss
Part 1: The Boss Your Employees Wish They Had
Speaking of Speeches - How Can I Reduce Stage Fright?
Tests, Interviews, Demos: Getting Hiring Right
Bad Resumes: Don't Make These Five Mistakes
The Confucius Checklist: Secrets of Knowledge Transfer to Employees & Clients
Customer-Employees: Valuable Asset Or Worst Nightmare?
When Employees Star In Soap Operas
Delegation: How To Multiply Your Business Results
Employee Records: Five Keys For Wellness Businesses
Burnout Warning Signs For Wellness Professionals
Self-Assessment: The Habits Of Good Management
Employee Benefits - A New Approach
Turn Independent Contractors Into Key Contributors
Improve Staff Retention: Match The Right Person With The Right Job
Sticky Situations: The Right Words At The Right Time for Health & Wellness Business Leaders
From Royalty To The End Of The Road: Getting The Most From Your Staff
Top Five Time & Money Wasters
Wellness Playbook Pt. 1: Lessons From Pro Sports
Wellness Playbook Pt. 2: Lessons From Pro Sports
Tips For Staff Photographs
When Respect For Clients Is Lacking: 9 Warning Signs
The Incredible Business Advantage Of A Well-Informed Team
Industry Trends
2006 Trends: Reader Comments2006 Trends, Pt. 2:
Consumer, Technology, Healthcare
2006 Trends, Pt. 1: Nutrition & Fitness
The Wellness Business Of The Future
Industry Trend: Small Business -- Wellness vs Insurance
The Low Carb Train Has Left The Station
The Transformation To Wellness
Energy Prices: A Sharp Poke In The Eye
Three Consumer Priorities & Their Impact On Wellness Businesses
Sales & Marketing
ONLINE SALES & MARKETING STRATEGIES
25 Interesting Things To Say or Do Through Your Newsletter, Facebook or TwitterBest Of The Web: Top Ten Web Design, Content & Marketing Books For Wellness Businesses
Ping-Pong Marketing For Health Clubs & Wellness Businesses
How To Generate Leads From Your Wellness Business Website
Worst Email Marketing Mistakes Health & Wellness Businesses Can Easily Avoid
Social Media Mashup: Update Everything & Everyone, Instantly
Online Survey Tools: Five Fresh Ways To Market Your Wellness Business
Online Customer Reviews: Why They Matter, How To Get Them
Twitter: Quick-Hit Marketing For Health Clubs, Yoga Studios & Wellness Centers
YouTube: Show-And-Tell Marketing For Health & Wellness Businesses
How To Market Your Health Club On Facebook
Make Every Email A (Subtle) Marketing Email
Top Ten Health & Wellness Websites For Health Clubs & Personal Trainers
Wellness Webinars: Extend Your Reach, Extend Your Profits
Publish Your Own E-Book: Promotion & Passive Income For Wellness Businesses
Five Non-Pushy Marketing Emails For Wellness Businesses
To Blog Or Not To Blog? Your Questions Answered
Online Press Releases: Is Everything You Know Wrong?
Your Wellness Business Website 2009 To-Do List: What To Do & Why
Did Your Wellness Website Earn Its Keep In 2008?
Social Media: Five Ways To Jumpstart Member Loyalty
Marketing Clinic: AIPM's Get Well Card Deck
Now What? How Landing Pages Convert Site Visitors To Customers
Mobile Marketing: Can Your Clients Hear You Now?
CAN-SPAM Updates: New Email Marketing Rules For Health & Wellness Businesses
Pay-Per-Click Advertising: Essentials for Wellness Businesses
Is Your Web Developer Legit? Ten Red Flags For Wellness Businesses
Not Your Father's Internet: What's New & What's Next For Your Wellness Business
50 Ways To Get Email Newsletter Subscribers: Part 1
Website Collecting Dust? Five Spring-Cleaning Tips
Local Search: The Missing Link To Your Website
How To Take Your Website's Vital Statistics
Five Freebies to Fire Up Your Online Wellness Business
50 Ways To Get Email Newsletter Subscribers: Part 2
Nine Tips: Local Wellness Businesses & The Web
Is Your Wellness Website Working? A Five-Point Tune-Up
Wellness Websites That Work: Do's & Don'ts
Email Marketing 101 For Health & Wellness Businesses
PROGRAM CREATION & PRODUCT DEVELOPMENT
One Good Thing About An Economic Crisis...10 Steps To Successful New Fitness & Wellness Programs
Walk In The Shoes Of The Deconditioned
Five Customer Problems Your Wellness Business Can Solve
Workplace Wellness Providers: Laying The Foundation For Profitable Growth
Wellness Businesses For Healthcare Professionals
Q&A: How Can I Broaden The Focus Of My Health Club To Wellness?
How To Become A Successful Wellness Author
SALES & MARKETING TACTICS
9 Do's & Don'ts Of Health Fair Marketing For Wellness Centers, Health Clubs & Healthcare ProvidersTop 10 Advertising Errors By Wellness Businesses
Holiday Marketing - Ten Tips To Inspire and Persuade Wellness Customers
Why Your Overweight Couch Potato Friend Just Won't Change
Winback! How To Recapture Lost Customers For Your Health Club, Wellness Center Or Yoga Studio
Altruism Marketing: When Giving Your Business Away Makes Sense
Goin' To The Chapel: How To Sell Workplace Wellness Programs
How Wellness Businesses Can Thrive During A Recession
Sales Friction: How Wellness Businesses Scare Off New Clients
Stupid Marketing Tricks for Health & Wellness Businesses
Does Your Selling Get In The Way Of Buying?
Unsticking A Stalled Sales Process
Leslie Shops For A New Health Club
Beyond Gift Certificates: 5 Ways To Rev Up Your Holiday Marketing
Wellness Marketing Is A Process, Not An Event
Troubleshooting The Sales Cycle In Your Wellness Business
Is Your Wellness Business Addicted To Bad Profits?
Five Things Wellness Businesses Should Know About Moms
Medical Referrals: Seven Keys + Common Mistakes
Eight Marketing Guidelines For Wellness Businesses
Five Keys To Successful Referrals For Wellness Businesses
Marketing Through Organizations: The 3+1 Marketing Method
Selling Wellness Programs To Employers
Equipment & Technology: From Product To Profit: Our Tips For Buyers And Vendors
Beyond Leads: Five Ways Your Network Can Help Grow Your Wellness Business
Why The Perfect Client Might Not Buy
PRICING & COMPETITION
How To Raise Prices Without Losing Customers In Your Health & Wellness BusinessTaking Control Of Your Competition: Assessment Tool
Value-Based Pricing For Wellness Businesses
Pricing Quiz + Thirteen Pricing Best Practices
Playing Well With Others: Rethinking Competition
Health Clubs: Is Your Business Wal-Mart, Kroger, Or Whole Foods Market?
Avoiding The 600-Pound Gorilla
Why New Health Club Members Are Getting Harder To Find
ADVERTISING, PROMOTION & PUBLIC RELATIONS
How To Market Intangible Wellness Services To The Five Senses: Lessons From RetailersHow To Market Your Wellness Business With Public Health Guidelines
Direct Mail Strategies For Wellness Businesses, Pt 4: Seed Lists, Tracking, Frequency, Follow-Up
Direct Mail Strategies For Wellness Businesses, Pt 3: Copy, Content, Design, Images & Photos
Direct Mail Strategies For Wellness Businesses, Pt 2: Form Factor, Offer, Pricing, Call To Action
Direct Mail Strategies For Wellness Businesses, Pt 1: Campaign Goals, Budget, Timeline, List Selection
Free Fitness & Yoga Classes Full Of Freeloaders?
Think Pink FAST! 11 Last-Minute Promotions for Health Clubs, Wellness Centers & Yoga Studios
Customer Personalities: How To Market To Every Potential Customer
A 15-Point Checklist: Grade Your Health & Wellness Marketing Materials & Sales Collateral
The Littlest Billboard: Turn Your Business Card Into A Marketing Machine
How Much Expertise Should We Share Without Charging For It?
Altruism Marketing: When Giving Your Business Away Makes Sense
Flyer Like An Eagle! 27 Field-Tested Flyer Marketing Tips for Wellness Businesses
Marketing Clinic: AIPM's Get Well Card Deck
Integrated Marketing: The One-Two-Three Punch
Would I Want To Hear From Me?
50 Ways To Get Email Newsletter Subscribers: Part 2
50 Ways To Get Email Newsletter Subscribers: Part 1
Five Non-Pushy Marketing Emails For Wellness Businesses
Stupid Marketing Tricks for Health & Wellness Businesses
Open Houses: Tips, Tricks & Traps For Wellness Businesses
Speaking of Speeches - How Can I Reduce Stage Fright?
B.A.D Marketing for Wellness Speeches & Presentations
Email Marketing 101 For Health & Wellness Businesses
Uncovering Customer Motivation: Eight Vital Questions
Test Your Postcard Marketing Know-How
Marketing Calendars: From Sporadic To Strategic Marketing
Me, Myself & Inc.: Is Your Personal Brand A Fixer-Upper?
Tell It Like It Is: Testimonial Marketing For Wellness Businesses
Create A Winning Brochure For Your Wellness Business
Nine Tips: Local Wellness Businesses & The Web
Designing Your "Marketing Machine"
Five Tired Phrases Wellness Businesses Should Avoid
Connecting To Customers: Newsletter Tips For Wellness Businesses
Customer
Service, Feedback, Satisfaction & Loyalty
Customer Loyalty
Programs: Good For Your Customer AND Your Bottom-LineWhat Does It Mean When A Customer Says...?
Winback! How To Recapture Lost Customers For Your Health Club, Wellness Center Or Yoga Studio
How To Raise Prices Without Losing Customers In Your Health & Wellness Business
How To Infuriate Customers Without Breaking A Sweat
Talking Is Silver, Listening Is Gold: Five Best Practices For Truly Hearing Customers
Would I Want To Hear From Me?
Gold's Gym: Why You Can't Have Your Cake & Eat It Too
What McDonald's Can Teach Your Wellness Business
The Confucius Checklist: Secrets of Knowledge Transfer to Employees & Clients
Keepin' It Fresh: 18 Customer Communication Strategies For Wellness Businesses
Do Your Competitors Love Your Customer Service?
Do Your Competitors Love Your Customer Service? Reader Comments
Death By A Thousand Nicks - Why Customers Leave
What Are You Telling Your Customers?
Speaking Is Silver, Listening Is Gold: Best Practices For Listening To Customers
Nine Keys To Useful Customer Surveys For Wellness Businesses
Healthcare Professionals: Client Do's & Don'ts For Your Wellness Business
When Respect For Clients Is Lacking: 9 Warning Signs
The Best Customer Loyalty Metric For Wellness Businesses
Make Suggestion Boxes Work In Your Wellness Business
Technology & the Internet
Is Your Web Developer Legit? Ten Red FlagsNot Your Father's Internet: What's New & What's Next For Your Wellness Business
Five Freebies to Fire Up Your Online Wellness Business
50 Ways To Get Email Newsletter Subscribers: Part 2
50 Ways To Get Email Newsletter Subscribers: Part 1
Website Collecting Dust? Five Spring-Cleaning Tips
How To Take Your Website's Vital Statistics
Local Search: The Missing Link To Your Website
Eight Critical Computer Safeguards For Wellness Businesses
Nine Tips: Local Wellness Businesses & The Web
Is Your Wellness Website Working? A Five-Point Tune-Up
Wellness Websites That Work: Do's & Don'ts
Protect Your Most Critical Asset
Equipment & Technology: From Product To Profit: Our Tips For Buyers And Vendors
Strategy, Planning & Financial Management
How To Name Your Health And Wellness BusinessEight Ways To Define A Wellness Niche
Battle The Recession: 16 Fresh & Practical Ideas
How To Raise Prices Without Losing Customers In Your Health & Wellness Business
Battle The Recession: 16 Fresh & Practical Ideas
Pitching To Investors: Five Common Errors
How Wellness Businesses Can Thrive During A Recession
Time Only Moves In One Direction: Take Action Now
Choose The Right Growth Strategy For Your Health & Wellness Business
Mid-Year Checkup: On Track Or In The Weeds?
Build A Wellness Business Plan That Lets You Sleep At Night
Marketing Calendars: From Sporadic To Strategic Marketing
Finding Investors For Your Wellness Business
Employee Benefits - A New Approach
Seventeen Ways To Improve Your Cash Flow
A Banker's Words Of Wisdom For Wellness Businesses, Part 1
A Banker's Words Of Wisdom For Wellness Businesses, Part 2
Your Year In Review: 365 Days That Made A Difference
Mid-Year Checkup: 216 Days Left To Make A Difference
Budgetzilla! 9 Tips For Defeating The Planning Monster
Five Steps To Fraud-Proof Your Wellness Business