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Online Marketing: How Smart Wellness Businesses Do It

The latest on best-in-class online marketing practices for wellness businesses, combed from a long list of marketing ROI studies.

Pricing Best Practices & Self-Assessment

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Direct Mail Strategies For Health & Wellness Businesses Part 1: Campaign Goals, Timeline & List Selection

Three-part series with direct mail strategies for health clubs, yoga studios, corporate wellness, CAM and integrative medicine clinics, and other health & wellness businesses

Drop-Outs: Nineteen Predictors of Lifestyle Change Failure

Clients give up on healthy lifestyle changes for lots of reasons. Yet you can spot “drop out predictors” as early as your first conversation with a potential client.

Seventeen Ways To Improve Your Cash Flow

The Radial Group provides management training on sales, marketing, operational and financial expertise for health and wellness businesses. We offer workshops and seminars, audio courses, how-to guides, newsletters, surveys, books, workbooks, coaching and consulting. Customers include wellness centers, health clubs, gyms and fitness centers, weight loss, weight management and diet programs, healthcare providers, lifestyle and personal development programs, and workplace wellness and corporate wellness providers, physicians, dietitians, physical therapists, chiropractors, physiatrists, personal trainers, mind/body studios, alternative, holistic and complementary medicine, retailers, massage therapists and life coaching.

Video Marketing: Insider Tips For Health, Wellness and Fitness Businesses

Video marketing helps people imagine their experience with your health club, yoga studio or wellness center. Done well, it’s a great way to get people to take that first step through the door.

Direct Mail Strategies For Health & Wellness Businesses Part 4: Seed Lists, Tracking, Frequency, Follow-Up

Three-part series with direct mail strategies for health clubs, yoga studios, corporate wellness, CAM and integrative medicine clinics, and other health & wellness businesses

Direct Mail Strategies For Health & Wellness Businesses Part 3: Copy, Content, Design, Images & Photos

Three-part series with direct mail strategies for health clubs, yoga studios, corporate wellness, CAM and integrative medicine clinics, and other health & wellness businesses

Direct Mail Strategies For Health & Wellness Businesses Part 2: Form Factor, Offer, Pricing & Call To Action

Three-part series with direct mail strategies for health clubs, yoga studios, corporate wellness, CAM and integrative medicine clinics, and other health & wellness businesses