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Healthy Checkout Makes Healthy Choices Easier

Here’s a creative way to nudge habits towards a healthier lifestyle – a few select Walmarts in West Virginia worked with the local health department to swap the usual junk food display at the register for healthier fare.

Drug Company Payments To Physicians – Can You Say Conflict of Interest?!

Would you like to know if your doctor is getting paid by drug companies to promote their drugs? Now you can find out.

Can You Guess Which Cookies These Are?

Guess the cookies! The one on the right is a very popular pick and the other (left side) claims to be a healthier version of the old favorite.

New AACE Type 2 Diabetes Treatment Flowchart

Type 2 diabetes, like many health conditions, can’t be treated with a one-size-fits-all solution. Numerous factors inform which therapies and treatments will be most effective for the individual.

The Health News Watchdog Blog – Highly Recommended

Ever wonder if exciting new medical treatments or encouraging wellness breakthroughs are the real deal?

Ryan Lochte and Nissan: Office Burn

Clients give up on healthy lifestyle changes for lots of reasons. Yet you can spot “drop out predictors” as early as your first conversation with a potential client.

Online Marketing: How Smart Wellness Businesses Do It

The latest on best-in-class online marketing practices for wellness businesses, combed from a long list of marketing ROI studies.

Pricing Best Practices & Self-Assessment

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Amazing “Treatment” only Takes 30 Minutes Per Day

Clients give up on healthy lifestyle changes for lots of reasons. Yet you can spot “drop out predictors” as early as your first conversation with a potential client.

Direct Mail Strategies For Health & Wellness Businesses Part 1: Campaign Goals, Timeline & List Selection

Three-part series with direct mail strategies for health clubs, yoga studios, corporate wellness, CAM and integrative medicine clinics, and other health & wellness businesses