ArchivesArticles › Radial - Marketing & Strategy for Health, Fitness and Wellness Businesses

Should Your Wellness Business Grab a “.health” Domain?

In case you haven’t heard, the very common web domains like .com, .net, .edu, .gov, will soon be joined by “.health”. Sounds cool, right? Well…perhaps. Before you change your wellness or fitness studio’s web address to a .health, you might want to consider the pros and cons first.

#HealthyFoodPorn – Bolthouse Farms Keeps It Up!

The Food Porn Index, courtesy of Bolthouse Farms.

Yes. But No. Breakthroughs in Saturated Fat and Childhood Obesity

Teachable moments from the latest saturated fat and childhood obesity kerfuffles:

What I’ve Learned From Fitness and Wellness Clients

I’ve learned a lot from Radial’s clients–but not the fitness tips and diet advice you might expect.

When Less Is More: Make Each Click Count on Your Wellness Website

When new prospects visit your wellness website, do they see content and links purposed to help them take action?

The Most Popular Social Media Network – By Far

Social media is where email was 10 years ago: a Wild West of shouty ads, “cute” pictures, and too-good-to-be-true sales pitches.

Six Email Marketing Trends Wellness Businesses Should Know About

Here’s how fitness, wellness and healthy lifestyles businesses can capitalize on 2014′s email marketing trends:

Five Web Design Trends Wellness Businesses Should Know About

For many wellness businesses, web design is like Indy car racing: fun to watch but scary to do. 

Does Exercise Truly Offset Sitting?

Do daily intense cardio sessions offset a day’s worth of sitting at a desk?

The Year-End Online Marketing Checkup for Wellness Businesses

Self-score this year-end sanity check to assess online marketing effectiveness at your health club, yoga studio or wellness business.