ArchivesCorporate Wellness › Radial - Marketing & Strategy for Health, Fitness and Wellness Businesses
Want to know how to attract a specific type of client? You have to prove through specific actions and words that you really, REALLY “get” what they need. You can’t just blather on about “be your best self” or “balanced nutrition.”
Brag on your wellness business like Warby Parker! It’s a great way to keep clients in the inner circle about what’s going on.
We’ve shared opportunities in the past for wellness businesses to host free viewings of high-profile documentaries like this one and this one. Some of you wanted more examples of how to extend these invitations so that you can use these events to attract like-minded potential clients.
Four different clients have called me to talk about how best to present corporate wellness ROI for the employee wellness programs they sell. Since it seems to be the season of wellness ROI, I’ve excerpted some key points from the ROI chapter in our upcoming book “The Step-by-Step Guide to Corporate Wellness Proposals That Close [...]
Marketing corporate wellness requires consultative selling strategies. You don’t marry someone after the first date – and employers don’t buy wellness programs after the first conversation.