ArchivesDiet & Nutrition › Radial - Marketing & Strategy for Health, Fitness and Wellness Businesses
Here’s a creative way to nudge habits towards a healthier lifestyle – a few select Walmarts in West Virginia worked with the local health department to swap the usual junk food display at the register for healthier fare.
Guess the cookies! The one on the right is a very popular pick and the other (left side) claims to be a healthier version of the old favorite.
Type 2 diabetes, like many health conditions, can’t be treated with a one-size-fits-all solution. Numerous factors inform which therapies and treatments will be most effective for the individual.
Clients give up on healthy lifestyle changes for lots of reasons. Yet you can spot “drop out predictors” as early as your first conversation with a potential client.
Clients give up on healthy lifestyle changes for lots of reasons. Yet you can spot “drop out predictors” as early as your first conversation with a potential client.
Maureen, who works with me here at Radial, brought this photo back from New York City’s Eataly grocery and restaurant.
Interesting to compare the UK’s weight loss advertising rules to the voluntary (!) US guidelines. Actually, these would apply to any health claim, not just weight loss.
If you or your clients are vegans, vegan wannabes, vegetarian, or just want to learn more about plant-based eating, this is definitely for you. Or if you have clients that deal with obesity, heart disease, diabetes or arthritis (to name a few), then you might want to have a look. The claim is simple: battle back [...]
In the US, weight loss businesses are subject to Federal Trade Commission voluntary guidelines for weight loss providers and guidelines on the use of product endorsements. And just added (March 2013) – official social media guidelines (start with Example 14 in the Appendix) and this easier-to-follow although slightly snarky example for marketing weight loss programs on Twitter.
Guess this “sandwich” is the ultimate in strategic product placement, huh?
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