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Ryan Lochte and Nissan: Office Burn

Clients give up on healthy lifestyle changes for lots of reasons. Yet you can spot “drop out predictors” as early as your first conversation with a potential client.

Amazing “Treatment” only Takes 30 Minutes Per Day

Clients give up on healthy lifestyle changes for lots of reasons. Yet you can spot “drop out predictors” as early as your first conversation with a potential client.

Inspiring and Fascinating Stories About Runners and Running

It’s all here: thrilling (true) stories of champions and almost-champs, fraudsters and mystery…

Michael Olajide: King of His Fitness Niche

Want to know how to attract a specific type of client? You have to prove through specific actions and words that you really, REALLY “get” what they need. You can’t just blather on about “be your best self” or “balanced nutrition.”

Try This: Uganda Baby Blanket

What if you did what these folks have done? And completely reinvented the way you communicated essential information to your customers and clients?

At The Gym Monday…”Don’t Move! Sit Still!”

…the irony was almost more than I could stand. No childcare or kids’ fitness activities at my current gym, and naturally no kids allowed on the floor. So what did I see Monday?

The Hall Of Fitness Silliness: Silly Fitness Gadgets

Remember Fred Flintstone’s car? I wonder if this fitness gadget comes with roadside assistance? Check our ever-expanding list of bizarre, dubious or just plain dumb fitness gadgets:

Try This: Prescription Trails

This PR idea positions your wellness business squarely at the front of the battle against obesity and inactivity and gives you tons of networking and media opportunities. The basic idea is to identify specific walking and running paths in your community as “medical miles” or “prescription trails” and encourage local health and wellness professionals to prescribe use of [...]

Nine Unique Marketing Ideas For Wellness Businesses

Nine clever promotional items specifically for health and wellness businesses – a BIG improvement over logo’d waterbottles! Mainly fitness and nutrition themes so far; we’ll add yoga and other mind-body themes in January 2011.

What If Wellness Were Like Brushing Your Teeth?

Here’s my reply to a LinkedIn Holistic Health & Wellness Group post that asked how we can turn people from “toxic couch potatoes” into “committed health nuts.”