When new prospects visit your wellness website, do they see content and links purposed to help them take action?
Social media is where email was 10 years ago: a Wild West of shouty ads, “cute” pictures, and too-good-to-be-true sales pitches. [Read more...]
Here’s how fitness, wellness and healthy lifestyles businesses can capitalize on 2014′s email marketing trends: [Read more...]
For many wellness businesses, web design is like Indy car racing: fun to watch but scary to do. [Read more...]
Self-score this year-end sanity check to assess online marketing effectiveness at your health club, yoga studio or wellness business.
What happens when a social media “brushfire” harms your fitness or wellness brand, sales, and Google rank?
These five essential holiday marketing emails boost revenue for health clubs, wellness centers, and other health and wellness businesses by inspiring purchases across the entire spectrum of gift-giving possibilities.
They’re listed in the order that we recommend you send them:
The trick to marketing with news stories is to put a spin on the headline that ties it into your fitness, wellness or healthy lifestyle program.
Too many blog posts and email newsletters simply regurgitate a fitness, nutrition or health headline or news story. I know exactly how it happens. Your marketing team’s in a hurry. (And to be honest, they don’t really understand what content marketing’s all about, either.) Their focus is mostly on getting SOMETHING done and checked-off because next month is always right around the corner. [Read more...]
Are you using LinkedIn like a power tool, or a blunt-force instrument? Used like a power tool, you’ll put your best professional foot forward.
In the old days, building a website was hard and expensive. Now it isn’t.