ArchivesWeight Loss & Obesity › Radial - Marketing & Strategy for Health, Fitness and Wellness Businesses
Here’s a creative way to nudge habits towards a healthier lifestyle – a few select Walmarts in West Virginia worked with the local health department to swap the usual junk food display at the register for healthier fare.
Type 2 diabetes, like many health conditions, can’t be treated with a one-size-fits-all solution. Numerous factors inform which therapies and treatments will be most effective for the individual.
Clients give up on healthy lifestyle changes for lots of reasons. Yet you can spot “drop out predictors” as early as your first conversation with a potential client.
Clients give up on healthy lifestyle changes for lots of reasons. Yet you can spot “drop out predictors” as early as your first conversation with a potential client.
Being Fat Is Like…
Interesting to compare the UK’s weight loss advertising rules to the voluntary (!) US guidelines. Actually, these would apply to any health claim, not just weight loss.
In the US, weight loss businesses are subject to Federal Trade Commission voluntary guidelines for weight loss providers and guidelines on the use of product endorsements. And just added (March 2013) – official social media guidelines (start with Example 14 in the Appendix) and this easier-to-follow although slightly snarky example for marketing weight loss programs on Twitter.
Guess this “sandwich” is the ultimate in strategic product placement, huh?
What if you did what these folks have done? And completely reinvented the way you communicated essential information to your customers and clients?
…the irony was almost more than I could stand. No childcare or kids’ fitness activities at my current gym, and naturally no kids allowed on the floor. So what did I see Monday?
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