ArchivesCompetition + Pricing › Radial - Marketing & Strategy for Health, Fitness and Wellness Businesses
You offer extraordinary wellness services, right? You’ve got unique fitness and healthy living programs that your competitors can’t touch. Hey, that’s great. Now, prove it.
When a customer says “I can’t afford it”, “I don’t have the money” or “I don’t have time”, is that what they really mean? Usually, no. This article explains how to decode customer words and actions.
Health and wellness businesses can successfully face competition by choosing one of these seven competitive strategies.