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How To Market Wellness Without Being Annoying

Radial’s eight rules for graceful, customer-friendly wellness marketing:

Online Marketing: How Smart Wellness Businesses Do It

The latest on best-in-class online marketing practices for wellness businesses, combed from a long list of marketing ROI studies.

Pricing Best Practices & Self-Assessment

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Direct Mail Strategies For Health & Wellness Businesses Part 1: Campaign Goals, Timeline & List Selection

Three-part series with direct mail strategies for health clubs, yoga studios, corporate wellness, CAM and integrative medicine clinics, and other health & wellness businesses

Try This: Superhero PR You Can’t Buy

Think anyone would notice if your dietitians or personal trainers dressed up like superheroes? Check it out.

Why I Love Planet Fitness (At Least, Their Ads)

Perfectly aligned fitness marketing: they know who they are. They know who they’re selling to.

Video Marketing: Insider Tips For Health, Wellness and Fitness Businesses

Video marketing helps people imagine their experience with your health club, yoga studio or wellness center. Done well, it’s a great way to get people to take that first step through the door.

Direct Mail Strategies For Health & Wellness Businesses Part 4: Seed Lists, Tracking, Frequency, Follow-Up

Three-part series with direct mail strategies for health clubs, yoga studios, corporate wellness, CAM and integrative medicine clinics, and other health & wellness businesses

Direct Mail Strategies For Health & Wellness Businesses Part 3: Copy, Content, Design, Images & Photos

Three-part series with direct mail strategies for health clubs, yoga studios, corporate wellness, CAM and integrative medicine clinics, and other health & wellness businesses

Direct Mail Strategies For Health & Wellness Businesses Part 2: Form Factor, Offer, Pricing & Call To Action

Three-part series with direct mail strategies for health clubs, yoga studios, corporate wellness, CAM and integrative medicine clinics, and other health & wellness businesses