When new prospects visit your wellness website, do they see content and links purposed to help them take action?
Social media is where email was 10 years ago: a Wild West of shouty ads, “cute” pictures, and too-good-to-be-true sales pitches. [Read more...]
What happens when a social media “brushfire” harms your fitness or wellness brand, sales, and Google rank?
Are you using LinkedIn like a power tool, or a blunt-force instrument? Used like a power tool, you’ll put your best professional foot forward.
This ad has it all: top-notch creativity, a celebrity soundtrack and a powerful dramatization that forces viewers to confront where their food comes from (along with a few tugs on the heartstrings). Or…is something more cynical going on? [Read more...]
Is your fitness, nutrition or wellness business invisible? Here’s how to increase the awareness and visibility of your wellness business: [Read more...]
Take a page from Just Mowing’s book and add a social review page to your website.
I accept nearly all LI invites…and what’s my reward?
Here’s the latest on best-in-class online marketing practices for wellness businesses, combed from a long list of marketing ROI studies.
Video marketing helps people imagine their experience with your health club, yoga studio or wellness center. Done well, it’s a great way to get people to take that first step through the door.