Content Marketing & Content Creation for Health, Fitness, Wellness Businesses

Do you recognize your wellness business in one of these scenarios?

Health, wellness and fitness businesses need marketing content tailored to each of the four stages in your potential customer's buying process. You can read more about each of these stages here.

This need applies to everyone: small and big wellness businesses, businesses that sell to consumers (B2C), and businesses that sell to employers or other wellness businesses (B2B).

And marketing gaps in these four areas are usually the reason that small and medium-sized wellness businesses struggle to compete against bigger companies. They've got equally good, often better, programs and services. But they're not doing nearly as good a job as the big guys at spreading the word about what they can do.

Which of these scenarios best describes your situation?

  • Our business has very little marketing content for any of the four stages--the website is all there is, and it only has very brief program descriptions, an About Us and Contact page, and not much more
  • We have lots of content for one stage, but almost none for other stages--for example, absolutely no case studies or comparative checklists but zillions of sound-alike testimonials; or beautiful brochures but terrible onboarding materials that don't even look like they came from the same company
  • Most of our content probably sounds pretty much like every other fitness/weight loss/healthy lifestyle/corporate wellness business out there--"world class cardio equipment" and "reenergizing yoga" and "caring professionals"
  • We've got good content but it doesn't look very convincing--it was OK when we were smaller but now it seems kinda homegrown and undermines an otherwise great impression

In each of these scenarios, Radial works with you to identify and prioritize your strongest marketing points and figure out where you're missing key marketing content.

Then we write the actual words and create the appropriate online or offline marketing end-product, including layout, design, images, etc. 

How our pricing works

Most client marketing projects blend consulting and content creation:

During the consulting phase, we work with you to identify and prioritize your highest-impact marketing points. We also identify which marketing materials would make the biggest difference for you.

Maybe you don't need a brochure after all; but you desperately need an online competitive comparison. Maybe you need a brochure and some top-notch program descriptions; but the testimonials section of your website is in great shape.

Our consulting rates currently start at $225/hour. Payment is generally made via credit card following each consulting session.

Then comes the content creation phase, when we actually create the online or offline materials that we've all agreed should be developed.

You hold the copyright to the materials we create for you. We're also happy to provide the underlying Photoshop, InDesign, Publisher, etc. files on request so that your local team can make future updates.

Our writing, graphic design and layout services start at $125/hour plus third-party costs for items like stock graphics.

We bill in quarter-hour increments. You pay for time you use, and not for time you don't - so we don't request a retainer and we don't have a minimum monthly billing requirement or anything else along those lines.

Marketing projects are generally billed to your credit card as we complete each item.

 

How can we help?

Leslie Nolen, The Radial Group's president

Schedule a get-acquainted chat with Leslie Nolen, who works directly with our strategy clients, from solo practitioners to national brands.

Email Leslie or call (877) 851-0098 to set up a time to explore what’s possible and realistic for your wellness business.