Greetings!
1) Sales friction: this week,
how to spot and fix sales processes that irritate, confuse, and
exhaust potential customers. You've probably been on the receiving
end of a few of these.
Feel free to add to the list on our blog.
2) Cool tool:
Powerful self-assessment shows the payoff of a healthy lifestyle,
based on a new longevity study.
3) Exercise excuses:
did you see this new Nike ad? It's manipulative AND motivating,
according to the reader comments on our blog.
4) Survey:
what movie does your wellness business most resemble?
All the best,
Leslie Nolen, President
The Radial Group
Business expertise for health & wellness
Dallas, TX
Sales Friction: How Wellness Businesses
Scare Off New Clients
You've probably never heard of sales friction - but we guarantee
you've experienced it!
....You wanted to check out a new health club - but you had
to give a phone number just to get a guest pass.
....You decide to check out the yoga studio you drive by every
day - but only an inexperienced receptionist is available.
....You decide to invest in your health by working with a wellness
coach - but her website doesn't show prices.
Unfortunately, your potential customers are probably encountering
sales friction with your wellness business, too.
1) When does sales friction occur?
If your sales process is too...
2) What does it feel like to the potential customer?
Here's what it sounds like...
3) How does sales friction harm our wellness business?
It's a really painful double-whammy...
4) How can we spot and fix sales friction?
Use the chart below to analyze and correct
each...
Continue to full article...
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and personally satisfying businesses that make a difference in people's
lives.
Get the know-how to start, fix or grow your wellness business from
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tips plus expert advice on sales, marketing, finance and more.
Read more at
www.RadialGroup.com.
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