Greetings!
1) Growth: below,
three different growth strategies for health & wellness businesses and
picking the one that best fits your business.
2) Hmm...: I never thought
Weight
Watchers would say...
3) Due Fri., 2/1: Need capital? Check out the Investors Circle conference which brings together
health & wellness businesses and potential investors.
4) Survey:
what movie does your wellness business most resemble? One
person said Jaws - probably not a good sign!
All the best,
Leslie Nolen, President
The Radial Group
Business expertise for health & wellness
Dallas, TX
How To Choose The Right Growth Strategy
For Your Health & Wellness Business
Health and wellness businesses face tough decisions about growth.
If you currently target
women,
should you
add programs
for
guys?
If you run a fitness center, should you lower your prices when a
new club opens?
And
should your
yoga studio
emphasize
spirituality
- or drink
the
corporate
Koolaid and
starting
calling
asanas
"exercises"?
Choose a
strategy that's poorly matched to the capabilities of your
business, and you're signing up for a rough ride that jeopardizes
the profitability and longevity of your company.
Here's what you
should consider as you decide which strategy best matches your wellness
business:
Growth
Strategy #1: Operational excellence
So this is
why you can't get towels!
Growth
Strategy #2: Innovative products & services
A wellness
center for mountain climbers? Really?
Growth
Strategy #3: A niche focus
It's all about
ME!
Continue to full article...
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