Greetings!
1) Below: Seven keys to producing a "must read" newsletter
(you do have a newsletter, right?)
2) OARSI: Extremely thorough review of
surgical,
pharma, and other osteoarthritis treatments (PDF download).
I bet it'll challenge quite a few preconceptions. Here's a
shorter summary of the evidence for these ~50
different treatments.
3) Final week:
What health & wellness books do you recommend to customers?
Top vote-getter so far is still "Mindless Eating: Why We Eat
More Than We Think" (two weeks in a row!).
All the best,
Leslie Nolen, President
The Radial Group
Sales, marketing and business strategies for health & wellness
Dallas, TX
Seven Secrets To Successful Wellness Newsletters
E-mail newsletters are an inexpensive and highly
effective way for your wellness business to build relationships with current and potential customers.
1) Start small
Don't fret if...
2) If you already have a newsletter, actually send it
In our experience, at least 85% of the wellness...
3) Make your newsletter e-mail friendly
Remember these frequently overlooked basics...
4) Make it easy for subscribers to "connect" with your business
Limiting your newsletter to mini-lectures...
5) Don't just rehash the latest health and wellness headlines
Make current headlines meaningful by...
6) Create a personal connection with your subscribers
Here's an example of a clever way to introduce a new...
7) Capitalize on local business relationships
Mention events and joint offers...
Continue to full article...
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You know healthy living. We know healthy businesses.
Radial connects wellness leaders with the know-how to build strong
and personally satisfying businesses that make a difference in people's
lives.
Get the know-how to start, fix or grow your wellness business from
our seminars, publications and coaching. Go online for weekly business
tips plus expert advice on sales, marketing, finance and more.
Read more at
www.RadialGroup.com.
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