Greetings, everyone...
1) Below: a real-life example from
Gold's Gym of what happens when your
marketing tells one story and your customers experience
something quite different.
2) Coming in May:
Email
me if you'd like to share what YOU do to achieve work/life balance and
stay healthy and active. We're going to feature a different subscriber
every month and tell you what works for them and how they've tweaked it over
time.
3) March survey:
How are your customers responding to economic worries? Most
of y'all say customers are spending less. Interesting,
since self-improvement is usually one area where people continue
to spend.
All the best,
Leslie Nolen, President
The Radial Group
Sales, marketing and business strategies for health & wellness
Dallas, TX
Gold's Gym: Why You Can't
Have Your Cake & Eat It Too
I
want
to
share
a
real-life
example
with
you
of
what
happens
when
your
business
strategy
and
marketing
tell
one
story,
yet
customers
experience
something
quite
different.
I
recently
joined
a
new
Gold's
Gym.
The
staff
really
is
friendly
and
I
like
the
mix
of
programs
and
equipment.
So
as a
(completely
non-typical)
member,
I'm
a
relatively
happy
camper.
Yet
I
can't
avoid
noticing
the
mixed
messages
that
Gold's
sends
its
customers.
It's
the
classic
strategic
misstep
of
trying
to
have
your
cake
and
eat
it
too.
Continue to full article...
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