Sales, marketing & strategy for health and wellness businesses

Leslie Nolen
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Greetings, y'all:

Altruism Marketing: Giving Your Business Away?!

Buy a suit from Jos. A. Bank and they'll refund your money AND let you keep the suit if you're laid off.

That's altruism marketing in action. And it's a great idea for health & wellness businesses wondering how to get people to buy when they're afraid of losing their jobs.

We give you do's and don'ts for altruism marketing with real-life examples and payoffs in this week's feature plus my tips for special situations that welllness businesses face on the blog.

Tomorrow! NWI's Motivational Interviewing Webinar

Get techniques that empower clients to make lifestyle changes no matter where their heads are at.

Tools To Use With Clients & Members

Annoyed by the sleazy business practices at RealAge? (NYT - free registration)

Try the free, independent, evidence-based YourDiseaseRisk health risk assessment instead. The diabetes, cancer and heart risk sections in particular fit well into client and customer discussions.

And the UK-based Q-Score tool assesses Type 2 diabetes risk for those across the pond.

Seen The Kids Lately? Your Dog? Your Mom?

This work-life balance calculator confirms what you probably already knew.

More time management help here:

Time: What We Want Most, Use Worst

Burnout Warning Signs For Wellness Professionals

But I Work Best Under Pressure!

Take care,

Leslie Nolen, President
The Radial Group
Sales, marketing & strategy
for health and wellness businesses
Dallas, TX

About The Radial Group

You know healthy living. We know healthy businesses.

Our sales, marketing and business strategy resources help health & wellness business leaders build strong and personally satisfying businesses that make a difference in people's lives.

Go online at www.RadialGroup.com to check out expert advice on sales, marketing, finance and more.