READING TIME: ABOUT 5 MINUTES

How recently have you updated the articles on your website? The case studies in your waiting room?  The healthy living tips on your counter?    We'd like to see you share new and interesting stuff with your customers at least six times/year.  In this feature, we give you eighteen ideas for doing just that.  You can go the low-tech route (a pile of photocopies) or the high-tech route (your website) on almost all of these.  And you'll find ideas that work for sole proprietors as well as much larger wellness businesses.   PS: If you ship other wellness products to customers - how about slipping something new and interesting to read into the package instead of the same old brochures?   Click and read all 18 suggestions, including tips on using:   Editorials or opinion pieces White papers Photo galleries or online scrapbooks Success stories Case studies Interviews or profiles Checklists and handy references