Sound familiar? Monday: no plans for the upcoming weekend. Wednesday: a mildly interesting movie ad catches your eye Saturday: no better ideas, so you decide on a movie followed by dinner... But wait!  No sitter, gas tank's on empty, and no reservation at the restaurant. Many wellness businesses - surprisingly, even large ones - treat their marketing plans like a trip to the movies.  Their marketing is sporadic, with little advance planning or focused follow-up, often sputtering to an expensive yet disappointing outcome. A marketing calendar is an exceptionally effective way to break this pattern.  This tool helps you plan marketing events and link the effort and cost to results.  Say goodbye to sporadic, unconnected promotions or advertisements sparked by the CEO's late-night realization that "we need to do some marketing!" And not to worry - you can start your marketing calendar today.  No need to wait for the beginning of a new year. 1) Show me an example of a marketing calendar Here's a sample calendar and an exclusive Radial template... 2) What factors should drive the timing of our marketing initiatives? Four key factors affect the timing of your marketing initiatives... 3) Watch for unintended spikes or gaps on your calendar Scan your draft calendar for...  4) Schedule behind-the-scenes "get ready" and "follow up" activities Include major milestones for each marketing initiative... 5) How much detail should go on the calendar? Albert Einstein said, "Things should be as simple as possible - but... Rate this article and enter our drawing for a free copy of "Write A Compelling Wellness Case Study: Let Your Clients Speak For You" Can't access the survey? Just e-mail us.

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