Postcards are the silver bullet of direct mail. They're comparatively cheap and almost always get at least a quick glance. Yet successful postcard marketing has unique and challenging requirements. You've got to capture the reader's attention in no more than a second, maybe two - with a postcard that's usually about 4" x 6"! Disappointed by your postcard marketing campaigns? Getting conflicting advice about how to make them pay off with new business? This true/false quiz helps you hit home runs on your next postcard initiative. 1) T/F: You can get new customers with postcards. 2) T/F: It's cost-effective to send postcards to your entire mailing list. 3) T/F: A one-time postcard mailing is a good way to get started. 4) T/F: Your business name and logo should jump out to the reader. 5) T/F: Your postcard's copy should be formal and businesslike.   6) T/F: You should choose your best postcard concept and keep using it. 7) T/F: Great design makes or breaks postcard marketing. 8) T/F: Your postcard should give all the info needed to buy. 9) T/F: A subtle call to action is most effective.   Was this article helpful? Rate this article and enter our drawing for a complimentary review of a postcard mailing  you've actually used in your business! Can't access the survey? Just e-mail us.

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