When we work with wellness businesses to develop growth strategies, we always ask what motivates their customers to buy from them. The answers usually sound like this: "We've reinvented the fitness experience." "We've got state of the art equipment based on Complicated Scientific Principle #4 to maximize resistance training." "We challenge employees to improve their health." "I integrate nutrition and exercise." Or our all-time favorite, "We provide world-class service." What's wrong with these answers?  They're your words - not your customers.  Frankly, they mean very little. And they certainly don't reflect what really motivates your customer. Use these eight questions to help you uncover and act on what inspires your customers. Click here to read this article...   Was this article helpful? Rate this article and enter our drawing for a complimentary review of a postcard mailing  you've actually used in your business! Can't access the survey? Just e-mail us.

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