Greetings, y'all:
This week we've got a cornucopia
of stuff - interesting ads, marketing hooks, cool opportunities, white papers, a trivia question, and more.
Enjoy!
Leslie Nolen,
President
The Radial Group
Business expertise for health & wellness
Dallas, TX
1) NikeWomen:
Get a complimentary "Gone Running" clock here....
2) Ruckus Nation: Seriously large prizes for new
products to get kids up and moving. Contest starts Tues., 9/18.
Sponsored by non-profit Hope Labs.
Find out how to submit your idea here.
3) September: Need a marketing hook? How about
Cholesterol Education Month or
Active Aging Week or
Healthy Aging Month? Or
Whole Grains Month or
Fruit & Veggies Month?
4) October: More marketing hooks:
National Chiropractic Month,
Physical Therapy Month,
Bone & Joint Action Week,
Health Education Week,
World Mental
Health Day
5) Trivia: Arthur Jones died last week at 81.
What's he famous for?
Seventh right answer gets a Kellogg high-protein sampler.
(Sure you can Google him - this isn't a test!)
6) Fat cats:
yes, pets get diabetes too. Here's a thought: partner with a vet and offer a
healthy pets seminar that might attract new human customers as well.
7) Cool print ads:
Generation XXL,
putting on weight, and
the ultimate iron supplement from Kaiser-Permanente.
Tell us about ads you've seen that support healthy lifestyles
and we'll pass the word.
8) Corporate wellness:
a great white paper on the business case for employer-sponsored
weight management programs.
9) Fun & games: We just stumbled onto this
fitness board game. Has anyone played it?
10) Flying circus: If you caught the movie reference in this week's subject
line,
email me with the group's name &/or a description of your favorite sketch and we'll
put your name in a drawing for something appropriately fun.
And catch up on these most-read articles:
Marketing Calendars: From Sporadic to Strategic Marketing
When Respect for
Clients Is Lacking
Is Your
Personal Brand A Fixer-Upper?
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