Greetings, y'all:
1) Not just a buzzword: what the heck IS a strategic alliance, anyway? (and how to make them work for you).
2) Authors: Submit your world-changing book on aging &
rejuvenation, energy medicine and other socially conscious topics to the Nautilus Book Awards.
Submissions due 1/15/08.
3) Report:
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Download the Employer Healthcare
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Enjoy!
Leslie Nolen, President
The Radial Group
Business expertise for health & wellness
Dallas, TX
Strategic Alliances:
Multiplying Your Resources & Reach
Have you heard the term "strategic alliance"?
It's not just another business buzzword.
Done well, strategic alliances multiply
the resources and reach of your business.
Let's start with a definition.
A strategic alliance is simply a relationship between two businesses or
organizations who agree to share the work of pursuing a common goal.
For example, we partnered with Mindful Marketing to offer a yoga trends seminar
earlier this summer. Our joint goal was to increase awareness of our
businesses among the mind/body community. We split the work required to
put on the seminar: handling registration, sending a pre-survey, writing the
emails announcing the seminar, and so on.
Now, when we use the word "partner" in this context, we mean collaboration
- not a legal partnership where each participant shares ownership of the
company.
These relationships have powerful potential.
They give you
immediate access to resources that you don't have. Yet they often disappoint both
parties.
Why does something with so much potential go so wrong?
Five issues typically emerge
when an alliance fails:
1) Conflicting visions
We also talked recently with two solo practitioners...
2) Conflicting values
Trust is created when you can predict...
3) Unequal resources
We often see situations where one partner feels...
4) Unequal rewards
The rewards of successful alliances justify...
5) Unequal risk
Skin in the game - everyone needs it...
Continue to full article...
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About The Radial Group
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You know healthy living. We
know healthy businesses.
Radial connects wellness leaders with the know-how
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that make a difference in people's lives.
Get the know-how to start, fix or grow your wellness
business from our seminars, publications and coaching.
Go online for weekly business tips plus expert
advice on sales, marketing, finance and more.
Read more at
www.RadialGroup.com.
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