Greetings, y'all:
1) Marketing:
email
marketing's a great tool, so here's a two-parter on getting it right.
Next week, Part 2 helps you avoid shooting yourself in the foot.
2) Blog:
my "field report" from a Dallas mall on
Alli.
See the pix and post your comments on our blog (we'll keep your email private).
3) True/False:
My work gives me the opportunity to do what I do best every day.
(And judging from our last poll, eating at our desks is something most of us do
well!)
Enjoy!
Leslie Nolen, President
The Radial Group
Business expertise for health & wellness
Dallas, TX
Email
Marketing 101 For Health & Wellness Businesses...Part 1
Email marketing is like a power tool - it's got incredible capabilities, but you can cause real damage if you don't know how to use it.
Below, we'll explain what email marketing is and give you the keys to make it work for your wellness business:
1) Email newsletters
vs email marketing: not
the same
One's about you, one's about them...
2) First, get their
attention...
Two simple - but not easy - decisions that determine the fate of your email...
3) The heart of
your email: the call to
action
A "call to action" (CTA) has three
components...
Continue to full article...
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About The Radial Group
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You know healthy living. We
know healthy businesses.
Radial connects wellness leaders with the know-how
to build strong and personally satisfying businesses
that make a difference in people's lives.
Get the know-how to start, fix or grow your wellness
business from our seminars, publications and coaching.
Go online for weekly business tips plus expert
advice on sales, marketing, finance and more.
Read more at
www.RadialGroup.com.
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