Greetings, y'all:
1) Marketing:
seven basic email marketing mistakes that even established health & wellness businesses make.
2) Blog:
As requested, pix of the Alli lifestyle kit plus
great posts from Elyse & Jay (scroll down to Comments section).
3) Report:
Click here to download Prudential's employer
benefits report on employer benefits costs. More good data for sales & marketing presentations to corporate accounts.
4) True/False:
My work gives me the opportunity to do what I do best every day. Surprisingly, no one strongly agrees OR disagrees - it's all middle of the road so far. Hmmm...
Enjoy!
Leslie Nolen, President
The Radial Group
Business expertise for health & wellness
Dallas, TX
Email Marketing 101 For Health & Wellness
Businesses...Part 2
Last week, we gave you
tips to help you get your email marketing right.
This week, check out the most common mistakes
we see health and wellness businesses make in email marketing campaigns:
Reusing the same offer over and over
We've seen vendors send...
Sending email to people who didn't ask for it
You're almost certainly violating...
Too much info
We saw a promotional email recently...
Not enough info
Few readers would be motivated to invest the effort...
No relationship-building
You shouldn't always focus on...
Sending would-be buyers to your home page
Instead, set up a separate...
Multiple calls to action
We fixed a client's disappointing email campaign recently. One issue
was that...
Continue to full article...
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lives.
Get the know-how to start, fix or grow your wellness business from
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tips plus expert advice on sales, marketing, finance and more.
Read more at
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