Sales, marketing & business strategy for the health & wellness industry

Leslie Nolen
Questions or
comments?
Email me!

Merrion S., fitness marketing director: "This is an amazing resource and I have learned so much about how to make our monthly emails actually get people in the door. That's where we needed help, because we know what to do once they're actually here. "

How the Roundtable works...

Greetings, y'all:

Deadline THIS THURSDAY to email us your questions about how to keep your business strong while the economy staggers. Details below...

1) Client respect: stress brings out the worst in employees. Watch for these warning signs, because your customers will value kid-glove treatment now more than ever.

2) Shrinking benefits: Kaiser's report on declining employer benefits - includes slides. Great info for corporate wellness marketing pitches and businesses that help consumers manage their healthcare dollars.

3) Maximum stress: Everyone you meet today will be stressed to the max.

No surprise: this 10/08 stress survey shows even higher stress levels than APA's 2007 Stress In America report.

Your customers' worst nightmares are coming true: foreclosures and dropping home values, high credit card balances, layoffs and vanishing retirement accounts.

Differentiate your wellness business by offering "lifeline" wellness programs that teach coping skills so they can survive this mess in good emotional and physical health.

4) Survey results: The economy's got 20% of you

very worried, and 60% more aren't feeling too hot either.

Next week: your survey comments plus actions you can take.

BY 5 p.m. THIS THURS., 10/23: Tell us your biggest fear about the economy and we'll suggest possible actions in next week's feature.

Take care,

Leslie Nolen, President
The Radial Group
Sales, marketing and business strategies
for health & wellness
Dallas, TX

About The Radial Group

You know healthy living. We know healthy businesses.

Our sales, marketing and business strategy seminars, publications and consulting help wellness business leaders build strong and personally satisfying businesses that make a difference in people's lives.

Go online at www.RadialGroup.com to check out expert advice on sales, marketing, finance and more.