Hi, everyone!
1) Below:
as you read this, Nutrisystem's learning the hard way. Proof that even billion-dollar companies struggle.
2) New poll:
How important is a "physical resume" when hiring? Some wellness
businesses think it's key that employees appear fit and at a healthy weight.
Your thoughts?
3) Kids:
Twenty minutes for lunch (?!) and more from the CDC about schools, physical
activity, and nutrition (four pages total).
Enjoy!
Leslie Nolen, President
The Radial Group
Business expertise for health & wellness
Dallas, TX
Nutrisystem's Four Hard Lessons
Nutrisystem has disappointed investors lately. Its revenues and profits are
falling short of expectations. Some observers believe their customer base
could actually shrink in 2008.
Why is this happening when interest in achieving a healthy weight is exploding?
We see four reasons that are worth thinking about in your own business:
1) A single-product focus boxes in your customers.
Nutrisystem sells portion-controlled meals. If customers decide...
2) Your wellness business has to live up to its billing.
Convenient and tasty portion-controlled food...
3) It's hard to build a business if customers leave after three months.
A fatal combination: low customer retention + high marketing costs...
4) Don't play ostrich when it comes to competition.
Nutrisystem blames it all on...
Continue to full article...
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