Yep, October is Breast Cancer Awareness month. And of course it's a
natural PR opportunity for many health and wellness businesses.
If you didn't plan anything in advance, consider one of these last-minute
promotions to boost the image of your health club, yoga studio or wellness
center as a business that gives back.
1) Make a donation to a cancer charity for each new health club member or
personal training client who signs up in October (all month or a specific day).
2) Offer an impressive discount to any member or client referred by an
oncologist.
3) Dedicate a particular group fitness class or healthy lifestyles workshop
to cancer awareness. Donate all or a portion of the proceeds to a cancer
charity.
4) Feature the success stories of clients who use your health coaching
services and are cancer survivors.
5) Send an email or create a flyer listing your top fitness, nutritional,
self-care or other health tips for clients undergoing cancer treatment.
6) Offer a free seminar on the benefits of exercise and other healthy habits
in preventing cancer.
7) Create a custom t-shirt at Zazzle featuring your logo - in pink! Offer it
for sale and donate half the proceeds to a cancer charity.
8) Invite everyone who's ever been into your business to join you in one of
the many local fundraising walks or runs. Include vendors, potential, current
and former clients, etc. Wear shirts with your logo.
9) Add a "donate now" button at the top of your October email newsletter.
10) Enter everyone who buys something in October into a drawing for a
pink-ribbon logoed item like the Pink Ribbon iPod. Or offer a small pink-themed
freebie with every purchase.
11) Network with a caterer to provide cupcakes decorated with pink ribbons on
a particular day. Charge $10 each and donate the proceeds to a cancer charity.
Related
articles
on
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your
health &
wellness
business:
Sales Friction: How Wellness Businesses Scare Off New Clients
Now What? How Landing Pages Convert Site Visitors To Customers
Test Your Postcard Marketing Know-How
