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It's flu season...the perfect time to protect your computer
and network against bugs, viruses and catastrophe.
This week, eight tips for protecting your business from computer-related
risks ranging from natural disaster to malicious attacks.
If you're a one-person business, make sure you've covered
everything on the list. If you run a larger business, use this list to
double-check your information technology department's planning.
1) Plan for the worst.
The only question is "when", not "if". Hard drives WILL
fail. The only question is when. Lightning strikes can instantly
destroy electronic equipment (happened to one of our clients). Computers can
be stolen.
The lesson: Make and TEST daily backups of key data:
financial and customer records, critical documents related to your products
and services (for example, proprietary workbooks you use in your programs)
and anything else mission-critical to your business that couldn't be easily
and quickly recreated.
"Test" means that you should try to restore a few key
files periodically to make sure your backup and file recovery processes
actually work. Even larger businesses with an information technology
department should check to make sure backups can actually be restored.
Believe it or not, we know of several examples where the IT department
thought it was running backups properly but was not able to locate and
restore them in a pinch.
And make sure you have backups somewhere other than your
primary business location. Fire, flood, tornado - it can all happen.
If your business has multiple locations, tell your IT staff to keep a full
backup at each location. If you have only one location, an online
backup service is extremely affordable - and some are even free.
Good options include: Mozy.com, Carbonite.com and free
online storage offered by AOL's Xdrive.com and Box.net, among others.
2) Clean up after departed
employees.
We've seen situations where current employees were using
passwords of former employees to access information inappropriately.
We've also seen e-mail accounts of former employees become black holes for
customer and supplier e-mails. These unsuspecting folks continue to
send them e-mail, but the company no longer has anyone checking that
address.
The lesson: when employees leave, immediately redirect their incoming
e-mail, change their passwords, and delete their user accounts.
Here's
another reason to disable and redirect the e-mail accounts of former
employees.
Employees also sometimes set up their business e-mail account
to automatically forward everything to a personal account so that it's more
convenient to check e-mail at home, for example.
3) Teach your staff to use
strong passwords.
A recent study of Web frauds revealed that the top 20 passwords chosen by
consumers included these ludicrously obvious choices:
password1
password
abc123
iloveyou1
iloveyou2
123456
123abc
football1
babygirl1
It's much better to use a strong password.
What's a strong password?
Pick at least eight characters with a combination of
letters (ideally, a mix of upper and lower case), numbers, and symbols.
Avoid using real words and obvious words, like your name, your spouse or
partner's name, your pet's name, your city, your birthday, your favorite
sports team, etc.
Update sensitive passwords regularly. Examples
include financial applications on your PC or online and online services with
credit card information. And don't simply pick two passwords (say,
dallascowboys1 and dallasmavericks1) and switch back and forth between them.
4) Install software patches
and updates regularly.
We've talked with customers whose computers essentially died because their
anti-virus definitions had not been updated in three years and they were
infested with malicious software.
Software patches are updates for your operating system
(usually Microsoft Windows) and the applications you run on your computer.
Many patches fix potential security problems. They can also improve
the performance and stability of your operating system and the applications
you use.
It's critically important that you keep your operating
system, firewall, anti-spyware and anti-virus definitions up to date.
It's a darn good idea to keep everything else updated as
well.
Most applications can be configured to automatically check
for and install updates. We suggest you use these features unless you
have an in-house information technology department who has established other
guidelines.
5) Monitor click fraud.
If your health or wellness business advertises online
using tools like Google AdWords, you're at real risk for click fraud.
Click fraud is the act of purposely clicking ad listings without intending
to buy from the advertiser. Since you pay per-click, it costs you money even
though these clicks are bogus.
Services like ClickForensics.com (free for small
businesses), ClickDefense.com (offers a free trial), WhosClickingWho (free
trial) and ClickFacts can spot click fraud so that you can get a refund from
your provider.
Pay-per-call ads offer an alternative that's less
susceptible to fraud. This approach requires that you have a reliable
customer-friendly process for either taking messages or handling live calls.
6) Must-haves: firewall,
anti-virus software, and anti-spyware software.
Every business computer should have a firewall, anti-virus
software and anti-spyware software installed. While Windows offers
some built-in security features, you may find that third-party products
offer more protection.
For individual computers, we're currently recommending
Norton Internet Security 2007 as the best combination of convenience and
security in a single package (and as always, our recommendations are
objective. We don't take money from vendors to praise their products).
Other good choices include Zone Labs' firewall, Norton's
standalone anti-virus product, and SpySweeper's anti-spyware tool. We
also recommend MailFrontier's anti-spam software for e-mail filtering to
help protect you against spam (unwanted e-mail), phishing (attempts to get
you to reveal your personal data) and other malicious activities.
For networks, Norton's antivirus tools, Symantec's
Brightmail and MailFrontier are all good choices. These tools are also
available in perimeter security solutions and centrally-managed versions
suitable for larger installations. Talk to a trusted IT professional
for more details on protecting your network.
Remember, though: your security software is only as
good as the last update. You absolutely must install new definitions
and patches when they're available.
7) Shared and public
computers need special attention.
Many health and wellness businesses have computers in
areas easily accessed by just about anyone - at a front desk, for example.
These systems need special security attention.
One of the easiest and quickest ways to protect accessible
computers is to use a password-protected screensaver. This function is
already available in Windows. You can also install software that
automatically logs the user out after a predetermined amount of time so that
no one else can access the system. And depending on what the computer
is used for, consider disabling its Internet access and its connection to
your internal network. Talk with your local PC expert or your in-house
staff for more suggestions.
If a shared or accessible must maintain an Internet
connection, it's especially important that the security software we specify
elsewhere be continually updated with the latest definitions and patches.
8) USB flash drives and
other micro-storage devices.
These tiny "keychain" drives are smaller than a pack of
gum. Yet they hold huge amounts of data. And they're designed to
be portable. That's the good news. In fact, they're a great way
to make a fast backup of key data that you can simply take home at night for
offsite storage.
Here's what to watch for: it's incredibly easy for
your data to walk out the door on one of these drives and simply be lost, or
tucked in a ticked-off employee's pocket.
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