Certifications, degrees,
dependability, positive attitude....all good stuff. But
it's not enough.
The most successful wellness businesses look for "broad shoulders" in everyone
from the
receptionist to the general manager.
People with broad shoulders rise to challenges and do the
things that strengthen your business and its relationships with
your employees, your customers and even your suppliers.
Use this checklist when you're hiring someone new, and pull
it back out at performance review time:
The "Broad Shoulders" Checklist
1) Quick to take the initiative
Good employees see a need and tackle it, rather than
waiting to be asked (or hoping to avoid being asked).
Example: your fitness center's front-desk employee who
notices that umbrellas always leave messy puddles by the front
door and asks you to order an umbrella stand.
2) Demonstrates commitment to their job and your business
Commitment goes beyond dependability. Dependability just
means that they show up on time when scheduled.
Example: The dietitian who decides to hold a "lunch and
learn" for other employees because she realizes that they can do
a better job with clients if they know a little more about what
dietitians actually do.
3) Observant and curious about the business
People who are observant and curious about how the business
works and why are valuable assets.
Example: The yoga instructor who notices that most students
stop coming after just a few sessions - and chats with them to
find out what she could do better.
4) Resourceful approach to their work
Resourceful people find ways to skillfully handle new
situations, opportunities, and problems.
Example: The wellness coach who suggests videoconferencing to
your new client as a more effective way to reach remote offices
- even though your corporate wellness business hasn't done it
this way in the past.
5) Quick to spot improvement opportunities
Businesses are stuffed with small and big opportunities to do
things better.
Example: The health club marketing manager who points out
that your website isn't producing sales leads that turn into
customers - and has a plan for fixing it.
6) Ability to spot and resolve issues
Anticipating problems before they become nagging issues or
expensive and time-consuming crises is critical in business.
Avoid employees who are myopic and walk past "red flags" without
even recognizing them.
Example: the physical therapist who notices huge puddles
between your parking lot and the entrance to your wellness
center that make it miserable for customers after even a mild
rain shower - and works with the facility manager to come up
with sensible solutions.
7) Affinity for customer satisfaction
People with an affinity for customer satisfaction intuitively
"get it right".
Example: Rob Bishop's latest comment in our blog illustrates
this point very effectively. When a health club member asks about the repair
time on the television, the employee with an affinity for
customer satisfaction says "That sounds frustrating...let me
find out for you," rather than simply saying, "I don't know."
8) Adaptable as business needs change
Businesses never stand still. You want employees whose
approach to work and life is adaptable, not rigid.
Example: The nutritionist who's excited about the opportunity
to help your business development write a proposal for a
corporate weight management program, rather than complaining
that she's already too busy.
9) Eager to share information
Great employees notice what matters - and share it with the
right people. You've never drive a car without gauges, warning
indicators or speedometers. Yet health and wellness businesses
routinely hire and retain people who either hoard information -
or simply never think to share it.
Example: The accountant who notices that you could save money
if you consolidated office purchases with a couple of vendors.
10) Plays well with others
You want people in your business who genuinely enjoy being
part of a team. They have an affinity for working well with
other people, at all levels - and they detest people who "keep
score", snipe at others, and are hard to find when work needs to
be done.
Example: The personal trainer who helps out at the front desk when a wave of
customers suddenly shows up and wipes down equipment between
clients.
Related
articles
on
good
people
management:
Tests, Interviews, Demos: Getting Hiring Right
The
Incredible
Business
Advantage
Of A
Well-Informed
Team
Improve
Staff
Retention:
Match
The
Right
Person
With
The
Right
Job