| This week we've got
five marketing
emails that keep your
wellness business top
of mind - without being
pushy.
Why send the same "refer a friend" email month after month?
Turn down the volume
of your sales pitch and
keep people interested
with these ideas:
1) Product reorders & replenishment
Send emails reminding
folks that it's time to
replace worn-out running
shoes, restock nutritional
supplements, or get a clean,
intact sticky yoga mat.
Payoff:
- Increase revenue
through reorders and
repeat purchases
- Remind people that
you offer these products
- Remind them
about the benefits
of reorders - e.g.,
new shoes protect
your feet better
2) Ask for help
Send existing customers
an email asking for
one thing your business
does well and one thing
you could improve on.
Payoff:
- Asking
for an
improvement
AND a strength
transforms it
into a sincere
request versus a
self-promoting
request for a
testimonial
- Sincere
requests for
feedback
strengthen relationships
- Asking for
one strength
gives you a
potential
selling point
you can use in
the future
- Asking for one
improvement gives
you practical advice
on what may need fixing
3) Anniversary
or birthday freebie
On your customer's
anniversary with
your business, send
an email coupon
for the complimentary
smoothie or energy
bar of their choice,
or a sizable discount
off new workout
clothes or equipment.
Other possibilities:
a no-charge session
with a dietitian,
wellness coach,
or trainer.
And freebies
that recognize customer
birthdays almost
always make people
smile.
Payoff:
- Brightens
your customer's
day
- Likely
that they'll
tell someone
else about
it
- Reminds
them to buy products
they've liked
in the past
- Introduces
them to services
they haven't
tried
and might
like
4)
Check in with
new customers
Email new
customers at
the 30-day mark
and ask them
how it's going.
Provide the
name, email
and telephone
number of the
manager. Encourage
them to reach
out with questions
or concerns.
Payoff:
- Creates
a connection
to a specific
person
- Shows
you're paying
attention
- Helps
you jump
in fast
if something's
not going
well
5) VIP invitationsPartner
with local
businesses
or other
health and
wellness
professionals
to host
an event
of interest
to your
customers.
Examples
include
everything
from healthy
living seminars
to home
organization
workshops
and networking
events.
Email
invitations
to your
customers.
Payoff:
-
Reinforces
relationships
with
related
businesses
-
Makes
customers
feel
special
and
singled
out
-
Offers
them
new
and
interesting
experiences
Vary
your
email
marketing
messages
with
ideas
like
these
and
you'll
keep
people
reading.
Related
articles
on
customer
communications:
Make Suggestion Boxes Work In Your Wellness Business
The
Best
Customer
Loyalty
Metric
For
Wellness
Businesses
Customer
Surveys:
Nine
Keys
For
Wellness
Businesses
|
