Below you'll find twenty-five more ways to attract new subscribers.

Implement a couple of these tips each month and your email newsletter subscriber list will quickly fill with potential members, customers and clients for your health club, fitness center, wellness center or yoga studio:

26. Post insightful comments (not blatantly self-promotional blather) on health and wellness-related blogs that your customers are likely to read. Always include a link your health club or yoga studio newsletter signup page on your site and a subtle mention ("As we shared last week in our newsletter on "Fun In Your Fifties"...") of your newsletter.
    
    
27. When relevant newspaper articles allow you to comment online about health or wellness topics, do so.
    
    
28. Post a classified ad about your health or wellness newsletter on the CraigsList for your city.
    
    
29. Include a newsletter signup prompt on your business card
    
    
30. Include a newsletter signup prompt on return envelopes, invoices and other paperwork you provide customers and vendor.
    
    
31. Periodically make hard copy newsletter samples available at your front desk and elsewhere in your health club, yoga studio, fitness center or wellness center.
    
    
32. Identify the websites and online publications that serve your geographical area, like your local newspaper's website. Submit letters to the editor, post your comments on stories, and post on discussion forums. Include the info from Tip # to make it likelier that people will stumble upon your post.
    
    
33. When you hold open houses, health fairs, health screening and risk assessments or other community events, market your free newsletter through fishbowl drawings or similar promotions.
    
    
34. You probably send out marketing emails promoting fitness center membership deals or other specials. Every few months, promote your newsletter. Mention a few recent stories and encourage folks to invite friends to sign up.
    
    
35. Include a newsletter signup prompt on all sales and marketing materials that your wellness center uses.
    
    
36. Keep your content fresh and interesting so people actually look forward to seeing what you've got this time.
    
    
37. Pass around a sign-up sheet at all events where you're speaking.
    
    
38. Check the click-throughs reported by your email service providers to tell which content is most interesting to your readers.
    
    
39. Use your email as your "default" customer communication tool. For example, if you're running a weight loss challenge, make sure everyone knows that "next Monday, check out the winners in our free weekly newsletter. If you're not getting it, sign up at..."
    
    
40. Provide sign-up cards throughout your brick&mortar business - on checkout counters and front desks, locker room counters, product shelves, etc.
    
    
41. Add an email newsletter opt-in line on your credit card receipts.
    
    
42. If you sell supplement, apparel, or other health and wellness products, drop a flyer promoting your free newsletter into each customer's bag or shipping box.
    
    
43. Mention your free email newsletter in the "on hold" recording that plays while callers are waiting. Make sure you tell them how to sign up.
    
    
44. Buy a 30 - 60 second radio ad that sends people to a sign-up page for your newsletter. Include business name, address, telephone number and your key message - and mention your web address at least twice. Offer a relevant and useful freebie in exchange for the signup.
    
    
45. Consider billboard advertising if you can make your newsletter pitch in about 7 words and include the domain name. Rates are usually cheaper at the end of the month - or you can use a pay-by-the-day billboard.
    
    
46. List the reasons people give for not wanting to provide their email addresses. Train everyone in your business on appropriate responses for these typical concerns.
    
    
47. Promote your email newsletter with ads in weekly shoppers, local magazine ads, coupon packs, and doorhangers.
    
    
48. Run a special for anyone who brings in a printout of your newsletter or spots an "Easter egg" -  a hidden message, image or other feature in your newsletter.
    
    
49. Treat your free newsletter just like any other product or service. Develop a marketing calendar with specific activities that runs throughout the year.
    
    
50. If you periodically offer free fitness classes, healthy living seminars or similar events to non-members, pass around a newsletter sign-up sheet at these events.