Sales, marketing & strategy for health and wellness businesses

3/22/10

Leslie Nolen

Health & wellness business expert

Questions or comments? Just reply to this email, and your message will come straight to me. 

Next week!
Goin' To The Chapel: How To Sell Wellness To Employers

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Greetings, y'all!

Watch the damn game!

Ever heard a sportsradio host say that? It means your emotions have trampled your objectivity.

It's not enough to love your wellness business. You need to be an objective observer - more than just a fan.

Healthcare reform "cheat sheet" 

I was on spring break...what's going on? Easy-read summary. Big-picture impact: Year 1. Interactive tool: what it means to you. Good news for corporate wellness businesses. Fine print (scroll down): smokers, premium discounts, LTC. Employer impact: extreme detail. Small business impact. Fun fact. Useful fact.

And for policy geeks only: Senate changes under review now.

Redefining yourself - Myoplex ad examples

Myoplex print ads featuring glutes, quads, biceps.

Notice they're trying to expand beyond professional and serious amateur athletes to anyone who "uses muscles." Not sure these ads will get 'em there, but I like the basic concept that muscles are good for more than sports.

Enjoy!

Leslie Nolen, President
The Radial Group
Sales, marketing & strategy
for health and wellness businesses
Dallas, TX

About The Radial Group

You know healthy living. We know healthy businesses.

Our sales, marketing and business strategy resources help health & wellness business leaders build strong and personally satisfying businesses that make a difference in people's lives.

Go online at www.RadialGroup.com to check out expert advice on sales, marketing, finance and more.