Tried to ration the stories in Megan McDonough's
new book but of course then read the whole thing on the
spot. I told her she's becoming the Christopher Kimball
of mindfulness: using daily upsets (Emily's broken arm)
and amusements (the snoring dorm) to prompt short
yet focused self-reflection.
Deadline: Tues., 4/20: we're giving away one copy of "A Minute For
Me", so click to throw your
name in the hat!
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H-e-l-l-o-o-o-o....we're here!....Hello? Anyone?
"No one called when we sent our last big mailing." I hear
this from prospective clients nearly every month.
What went wrong? Usually one of three root causes:
1) Poorly-conceived promotional offer
2) Ultra-artistic design with thrown-together
content
3) Predesigned piece customized only w/ logo,
contact info
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Costco's smoking policy - bizarre, no?
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Feeling the competitive heat? Input,
please...
We've gotten several subscriber requests since mid-2009
for another article (and maybe a free mixer) on how to stay
competitive, how to sell value against super-discounted competition,
how to justify higher prices when other wellness businesses have
lower prices, etc.
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Leslie Nolen, President
The Radial Group
Marketing
services & profit strategies
for
health and wellness businesses
Dallas, TX
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