Email Marketing For Wellness Businesses
Have you ever used a really high-end food processor with lots of features?
It can accomplish amazing things, like helping you whip up a ten-course Thanksgiving dinner for twenty of your nearest and dearest.
But: it only amazes when you start with great recipes, really good ingredients, and true insight into the tastes of your guests.
Email marketing works the same way.
It's a powerful tool - when you've mastered the body of knowledge about what works and what doesn't, and why.
For example, there are best practices about how to craft a newsletter that gracefully blends informative content, like healthy lifestyles advice - with persuasive or promotional content. Without sounding like you're selling used cars.
Or spending all day writing articles.
And there are incredibly effective ways to efficiently increase your visibility by integrating your email marketing - newsletters and promotional emails - with your blog and/or website, local events, print advertising, your social media presence and much more.
There's just one catch.
If you're like most of the folks we work with, truthfully, you don't want to be an email marketing expert.
Your passion is health and wellness and working with your team and your members, clients and customers. You recognize that marketing's essential, but you don't have the time ...and maybe not the interest... to dive into the details of email marketing.
It's a real challenge. Because email marketing is still far and away the most effective online marketing tool, despite all the hype about free social media tools like Facebook and Twitter.
Making Thanksgiving dinner's a challenge without a food processor. And growing a business in this day and age is almost impossible with strong email marketing.
On the other hand, we actually love this stuff.
Successful email marketing provides content matched to the specific stages that people go through as they make a decision to move in a healthier direction and invest in your health and wellness services.
It's art and science - engineered to help potential clients buy with confidence, married to “words and music” tailored to attract only those who truly value your services.
We know those best practices about how to craft effective, graceful newsletters that help build connections to new and existing clients.
We know how to maximize your visibility and return on investment by integrating your email marketing with everything else you're doing to market your business.
And we're good at conceptualizing and implementing email marketing campaigns that really resonate with your target customer and move them closer to making a purchase.
How we work with your wellness business.
We've won Constant Contact's All Star Award two years running - 2012 and 2011 - for the very best reason: because our clients' newsletters and marketing emails have great subscriber engagement results like high open rates and click-thru rates. We chose Constant Contact as our client email marketing platform because they continually add new, really useful features and their tech support is excellent. It's also easy for your in-house marketing team to use once we've gotten templates set up for you, if that's the way you want to go.
We can create your newsletter from scratch, or overhaul the one you've got. We can easily import your existing subscriber list from another service - or create your first subscriber list from an Excel spreadsheet!
Once we've created or overhauled your newsletter, we usually work extremely closely with you to do all the updating, content, etc. for the first couple of months. That way you really soak up the "why" of what works, instead of just going through the motions. Then we transition it to you, and we take a backseat.
Some clients actually have us create and send out their newsletters (always unique content, never cut-and-paste stuff off the web), but that's not a requirement. We just do whatever makes sense on a client-by-client basis.
Typical Email Marketing Projects
- Initial concept & design for your email newsletter plus a manageable content strategy
- Ongoing creation of your weekly or monthly newsletters, including content
Marketing email campaigns - concept, design and copy for
- Single product promotions
- Special offer promotions
- Holiday marketing campaigns
- Lead generation campaigns
- Reactivation of prior clients
- Referral campaigns
Recognized for clients' exceptional subscriber results based on open and click-through rates and other metrics.
Most Commonly Requested Services
Effectiveness Review: We dive into your current email newsletters or marketing emails - what works and what doesn't, with specific recommendations for what you should stop/start/continue as-is or continue with tweaks. You get a telephone consultation + a written report. Starts at $410.
Custom Newsletters: Soup-to-nuts design and implementation of custom newsletters tailored to your wellness business and growth strategy, designed to attract new clients and reinforce your connections to existing customers. Includes concept, content strategy and graphic design. Starts at $615 for new clients and includes a strategy consultation.
Ongoing Newsletter Support: You email us the content, then we do all the technical stuff, create a high-response subject-line and custom-update your social media accounts, and send it. Starts at $100/month depending on scope and complexity.
Creation of Unique Newsletter Content: We write completely original newsletter content specifically tailored to your wellness business. Nothing cut-and-pasted from the web; it's all specifically designed to gracefully facilitate your marketing and strengthen connections to customers. Starts at $125/hour.
Email Marketing Campaigns: Creation of one-time or ongoing email marketing campaigns for specific programs, products or services, including concept, content and graphic design. Starts at $615 and includes concept, content, and graphic design.
How can we help?
Schedule a get-acquainted chat with Leslie Nolen, who works directly with our strategy clients, from solo practitioners to national brands.
Email Leslie or call (877) 851-0098 to set up a time to explore what’s possible and realistic for your wellness business.