Dozens of qualified local leads from just one employer conference using Radial-developed marketing materials
Complete overhaul of newsletter: “customers comment on how much they enjoy the new format!”
Email and print marketing campaigns created by Radial: “fantastic turnout”
Local networking system developed with Radial: “great visibility”
Print, web and email marketing that generates leads and instantly establishes an authoritative and expert image for XF
Save time and money by not reinventing the wheel
Advise on how to hire and keep the right people, resolve people issues, address financial management and other business matters
Increased revenues from current and new customers.
Greater client retention.
Wrote, designed attention-getting marketing emails, print ads, flyers to promote events and special offers. Redesigned monthly email newsletter to feature distinctive content that clients respond extremely well to.
Create email marketing campaigns
Increased upsell revenue from existing clients.
Revenue growth from new customers.
Greater customer retention.
Increase revenues with online and offline marketing activities
Increased awareness of XF among local employers.
More sales leads generated by marketing activities.
Nurture corporate sales leads with limited sales staff.
Basic branding: corporate wellness tagline and positioning. Increase awareness of XF’s corporate wellness capabilities through local conferences, public events, targeted networking.
Created white paper, case studies, sell sheets specifically to develop leads without draining limited sales resources.
Detailed advice on how to structure networking events and sales presentations that achieve marketing goals.
Insight into how consumers and employers make health and wellness buying decisions
Create corporate wellness sales & marketing strategy
Results
Actions
Objectives
X Factor's goal is to expand into corporate wellness while continuing to grow their consumer fitness and health coaching business. Their target: regional employers with up to 1500 employees.
XF has two strengths that make this growth strategy an especially smart choice. First, the staff is highly-qualified, with graduate degrees in health fields like exercise science and clinical psychology plus top-shelf accredited certifications. That's essential when selling wellness to cautious, liability-conscious employers. XF also trains their professional staff with a formal, structured in-house curriculum so that everyone follows a consistent approach.
Second, the company is relentless about identifying and documenting key processes and executing them consistently. These factors mean that their corporate clients get a consistent experience that reflects the X Factor philosophy, whether it's at the corporate headquarters or in a field office.
And finally, XF understands that selling to employers is a complex process that doesn't happen overnight - so their expectations are high, yet realistic.
“When we first made contact with Radial three years ago, our fitness business was just getting going. Those first sessions with Leslie, I sat on the phone at my local Starbucks, with computer open and notebook at the ready. She was great at diagnosing the most relevant topics for consideration, and helping us move systematically to a point where we could take on more and more as our business grew.
When we moved to a new location about a year ago, Leslie’s team completely overhauled our newsletter and created a systematic approach to writing, producing, and distributing it. We have customers tell us how much they enjoy the new format.
They’ve also done marketing campaigns and promotions for us and helped us develop our local networking system which has provided a good deal of visibility for us. We had worked with a local marketing agency in the past that was very expensive, and I felt like their work looked good but didn't really communicate to customers. Radial's stuff looks good and it also gets the marketing job done. For instance, her team developed a great flyer for our open house, and we ended up with a fantastic turnout. They also developed standup banners and a lot of other marketing materials.
Currently, we are expanding into worksite wellness programming, and Leslie has been instrumental in giving direction and concrete ideas. There's a lot of opportunity in corporate wellness, but selling to employers is complex, with specific challenges that you don't have when you sell to consumers.
Leslie is very intuitive about where we are as a business and how much we can take on. That helps when my ideas are bigger than our capacity to produce them.
I am so glad I found the Radial Group and Leslie Nolen. All our interactions have been professional and informative. Without their help, our business would not be where it is today. These folks are the real deal.”
Corporate Wellness: X Factor Fitness Solutions
