Calling Her Bluff: Ridiculous Barbie

Okay, we already know about her unrealistically small waistline and too-long neck, but this new infographic underscores just how preposterous her proportions are. Body parts that are way too small (wrists, waist, ankles, to name a few) mixed with a giant head would make poor Barbie not just weird-looking in real life; she probably couldn’t [...]

Radial - Marketing & Strategy for Health, Fitness and Wellness Businesses -

New Book Roundup: Medical Decisions For Old Yogis Who Can’t Sleep

My latest bedside reading: surviving healthcare, yoga's history and culture, and a sleep book!

Radial - Marketing & Strategy for Health, Fitness and Wellness Businesses -

How To Market Wellness Without Being Annoying

Radial’s eight rules for graceful, customer-friendly wellness marketing: 1) Use your inside voice You’re not selling used cars. Over-the-top screaming in-your-face promotions usually backfire. Health and wellness are deeply personal. Whether it’s high cholesterol, a bad back or destructive stress, most people are seeking out help for a problem that they either already have or [...]

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Healthy Checkout Makes Healthy Choices Easier

Here’s a creative way to nudge habits towards a healthier lifestyle – a few select Walmarts in West Virginia worked with the local health department to swap the usual junk food display at the register for healthier fare. Not only are the customers overwhelmingly supportive and happy with the new selection of bananas and apples, [...]

Radial - Marketing & Strategy for Health, Fitness and Wellness Businesses -

Drug Company Payments To Physicians – Can You Say Conflict of Interest?!

Would you like to know if your doctor is getting paid by drug companies to promote their drugs? Now you can find out. The Dollars for Docs website lets folks give their own doctors a “check-up”.

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Can You Guess Which Cookies These Are?

Guess the cookies! The one on the right is a very popular pick and the other (left side) claims to be a healthier version of the old favorite. It’s obvious the “healthy twin” is fortified, but the total carbs, sugar and fat breakdown are less impressive. So, what are the two cookies? If you think [...]

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New AACE Type 2 Diabetes Treatment Flowchart

Type 2 diabetes, like many health conditions, can’t be treated with a one-size-fits-all solution. Numerous factors inform which therapies and treatments will be most effective for the individual. The AACE Comprehensive Diabetes Algorithm (American Association of Clinical Endocrinologists) is a comprehensive flowchart that guides and educates the clinician through the best course of treatment based on each [...]

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The Health News Watchdog Blog – Highly Recommended

Ever wonder if exciting new medical treatments or encouraging wellness breakthroughs are the real deal? The folks at Healthnewsreview.org are independent experts who evaluate and review these types of news stories. Here’s their criteria: What’s the total cost? How often do benefits occur? How often do harms occur? How strong is the evidence? Is this condition [...]

Radial - Marketing & Strategy for Health, Fitness and Wellness Businesses -

Ryan Lochte and Nissan: Office Burn

Clients give up on healthy lifestyle changes for lots of reasons. Yet you can spot "drop out predictors" as early as your first conversation with a potential client.

Radial - Marketing & Strategy for Health, Fitness and Wellness Businesses -

Online Marketing: How Smart Wellness Businesses Do It

The latest on best-in-class online marketing practices for wellness businesses, combed from a long list of marketing ROI studies.

Radial - Marketing & Strategy for Health, Fitness and Wellness Businesses -