Rethinking The Business Of Wellness

Healthy Checkout Makes Healthy Choices Easier

Here’s a creative way to nudge habits towards a healthier lifestyle – a few select Walmarts in West Virginia worked with the local health department to swap the usual junk food display at the register for healthier fare.

Continued…

Drug Company Payments To Physicians – Can You Say Conflict of Interest?!

Would you like to know if your doctor is getting paid by drug companies to promote their drugs? Now you can find out.
Continued…

Can You Guess Which Cookies These Are?

Guess the cookies! The one on the right is a very popular pick and the other (left side) claims to be a healthier version of the old favorite.
Continued…

New AACE Type 2 Diabetes Treatment Flowchart

Type 2 diabetes, like many health conditions, can’t be treated with a one-size-fits-all solution. Numerous factors inform which therapies and treatments will be most effective for the individual.

Continued…

The Health News Watchdog Blog – Highly Recommended

Ever wonder if exciting new medical treatments or encouraging wellness breakthroughs are the real deal?

Continued…

Ryan Lochte and Nissan: Office Burn

This spoofy video might be smart marketing but I’m not sure I get the connection between an auto maker and fitness buffs. But, okay…

Continued…

Online Marketing: How Smart Wellness Businesses Do It

Here’s the latest on best-in-class online marketing practices for wellness businesses, combed from a long list of marketing ROI studies.

Continued…

Pricing Best Practices & Self-Assessment

If your guilty secret is that you pulled your prices out of thin air, relax. You’re not the first wellness owner to do that. Now’s the time to sharpen your pencil and get it right. This article highlights the thirteen best pricing practices used by the most successful health and wellness businesses.

Continued…

Amazing “Treatment” only Takes 30 Minutes Per Day

This really clever video showcases a highly researched “treatment” that reduces pain from arthritis, fights obesity and diabetes, slows dementia and more. What is it?

Continued…

Direct Mail Strategies For Health & Wellness Businesses Part 1: Campaign Goals, Timeline & List Selection

Direct mail is a great – and affordable – way to grow your revenues.Yet health and wellness businesses routinely underutilize or misuse this affordable and effective strategy.In this four-part series, you’ll learn exactly how to use direct mail strategies to successfully promote your corporate wellness business, health club, yoga studio, or wellness center.