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Video Testimonial Do’s and Don’ts for Health Clubs September 2017 - The “perfect” customer is willing to go live online with a video praising your club. Here’s how to avoid the classic blunders and get the most out of those opportunities.
5 Keys to Growing Your Club’s Online Following August 2017 - Using social media to connect fitness clubs with leads, followers and members takes more than setting up a Facebook, Instagram or Twitter account and sharing overworked memes, quotes, and deals-of-the-week. Here’s how to grow your online following organically and authentically.
How to Rescue Your Club’s Website From a Bad Developer July 2017 - Your health club’s web developer has vanished — or simply won’t call back. Now what? Here’s a troubleshooting guide for the most common problems.
How Health Clubs Can Optimize a Small AdWords Budget July 2017 - If your health club, gym or yoga studio’s AdWords budget is less than $75/day, these guidelines will help you maximize impressions, click-through and conversion rate, and cost per click and conversion.
Is Your Club Prepared for a Cybersecurity Breach? May 2017 - Is your health club ready for a cybersecurity breach? Cybersecurity’s “three R’s” are the foundation for every plan that addresses potentially disastrous outside threats.
How to Steal Your Competitors’ Members with Online Ads April 2017 - Actually, no sketchy or underhanded black-hat marketing tactics here — just clever ways to use online advertising tools to your health club’s greatest advantage.
Refresh Your Wellness or Fitness Website: 15 Fast Fixes April 2017 - Fifteen fast fixes for health club, yoga studio, medical office and wellness center websites.
Seven Signs Your Club’s Website Needs Help March 2017 - These 7 concrete measures can tell you if your club’s website is in need of an overhaul.
Is Social Media the WikiLeaks of Your Fitness or Wellness Business? March 2017 - What happens when a social media “brushfire” of negative posts harms your fitness or wellness brand, sales, and Google rank?
Is Facebook Advertising Right For Your Health Club? February 2017 - Paid Facebook advertising for health clubs and fitness businesses offers an affordable, more engaging and better-targeted alternative to Google Adwords pay-per-click campaigns.
Online Book Publishing: Extending Your Fitness & Wellness Brand January 2017 - New online platforms make it easier than ever to publish, market and sell professionally-edited and designed books that promote your fitness and wellness brand. Here’s how to add “author” to your credentials:
2017: Top Health Club Marketing Trends December 2016 - 2017’s five most important online marketing trends center around a single theme: harnessing the thousands of tools, technologies and platforms available to health and wellness businesses to win new members, customers and clients.