Get exclusive early access to our monthly WebSavvy column at Club Industry’s website!
Bad Online Customer Reviews: 12 Do’s & Don’ts For Health Clubs, Yoga Studios & Wellness Centers August 2016 - Your health club's got a nasty online review from an unhappy member. Should you ignore? Call your lawyer? Or respond? Could it have been prevented? These do's and don'ts help you navigate these tricky waters.
Why The Fitness Industry Didn’t Invent The Pokémon Go App July 2016 - Niantic’s Pokemon Go got millions of people walking, running, riding bikes and skateboards. If you’re in fitness and wellness, you ought to be asking: Why didn’t we do that? These are the lessons that the Pokémon Go phenomenon offers the health, fitness and wellness industry:
Are Wellness Blogs Still Relevant? June 2016 - “Blogging is so yesterday. It’s all about social now.” True, or false? It’s a question that’s uniquely important in health and wellness, where engagement and trust spell the difference between success and failure.
What Wellness Customers Want From Your Website June 2016 - Let's bust some myths about fitness, nutrition and wellness websites.
Can Money Buy Love? PPC Insights for Health Clubs & Wellness Businesses May 2016 - Pay-per-click (PPC) advertising is a great way to attract new health club members and wellness clients — but like every effective marketing strategy, the devil is in the details. Do it wrong and it’s easy to irritate instead of intrigue. You’ll pay through the nose to put your ads in front of prospects you’ll never close. […]
Digital Content Maps: Attracting Your Health Club’s Perfect Member April 2016 - If “wellness is a journey, not a destination,” why do so many health clubs and wellness businesses pitch their brand online without a map? To connect with the right prospective members online, you need to understand their personal journey, then make sure your content gives them guideposts.
Digital Health Club 2.0: Deepening Your Club’s Local Reach March 2016 - Does your health club’s digital presence consist of an occasional email newsletter and a Facebook page announcing new equipment and membership promos? You’re missing the opportunity to deepen your relationship with current and prospective members. Here’s how to extend your club’s local reach online.
Beyond AdWords: Online Advertising Strategies Your Health Club Hasn’t Tried February 2016 - If you’re only using AdWords, you’re missing online marketing opportunities to promote your health club or fitness business.
10 Essential Online Security Strategies for Your Health Club January 2016 - Your health club may have spent serious money on equipment — but you’re in serious trouble if your member database, passwords, or financial records are compromised. These time-tested methods protect your club’s data assets from malice, theft, or negligence.
2016 New Year’s Digital Resolutions For Your Wellness Business December 2015 - Refresh your 2016 online wellness marketing plan with these five New Year’s resolutions that address everything from website marketing to social media, online advertising and email.
Watch These 2016 Online Wellness Marketing Trends November 2015 - In 2016, important changes will influence how health clubs and fitness businesses use the four pillars of online marketing—organic SEO and website marketing, social and email, pay-per-click, and mobile presence.
Everybody’s Talking: Social Listening for Health Clubs October 2015 - Your health club’s built a social media presence. You post updates, class schedules, and offers. You run contests and pin photos of real people loving your facility. Your team scans the latest posts, every day. But are you hearing everything they’re saying? If a complaint went viral — or you had the chance to spot a trend […]