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10 Essential Online Security Strategies for Your Health Club January 2016 - Your health club may have spent serious money on equipment — but you’re in serious trouble if your member database, passwords, or financial records are compromised. These time-tested methods protect your club’s data assets from malice, theft, or negligence.
2016 New Year’s Digital Resolutions For Your Wellness Business December 2015 - Refresh your 2016 online wellness marketing plan with these five New Year’s resolutions that address everything from website marketing to social media, online advertising and email.
Watch These 2016 Online Wellness Marketing Trends November 2015 - In 2016, important changes will influence how health clubs and fitness businesses use the four pillars of online marketing—organic SEO and website marketing, social and email, pay-per-click, and mobile presence.
Everybody’s Talking: Social Listening for Health Clubs October 2015 - Your health club’s built a social media presence. You post updates, class schedules, and offers. You run contests and pin photos of real people loving your facility. Your team scans the latest posts, every day. But are you hearing everything they’re saying? If a complaint went viral — or you had the chance to spot a trend […]
Marketing Your Health Club With Instagram September 2015 - Should your health club or wellness business hop on the Instagram bandwagon, or is it just another social time-suck without a clear connection to revenue? The answer depends on how you use it.
Six Online Sales Tools For Every Wellness Business September 2015 - Do you have these six sales tools on your health club or wellness business website? These online sales tools address possible buying objections and help guide prospects to a decision.
How to Shop for a Health and Wellness SEO Consultant August 2015 - Want to hire an SEO consultant for your health club or wellness business? These 12 tips help you successfully evaluate, contract with and manage the right SEO consultant for your business.
Facebook Power Tools for Health Club Marketing July 2015 - Chances are pretty good that your club has a Facebook page, and that you post fitness tips, announcements, promotions, class information, and the occasional invitation to an event there. But are you doing everything you can with your Facebook page? Check out these power tools.
Beyond Social: Hyperlocal Marketing for Your Health Club June 2015 - Hyperlocal isn’t new. What’s new is the ability to combine local knowledge with location-aware and address-sensitive technology to target your health club’s ideal prospects. Hyperlocal marketing zeroes in on a small geographic area, like a single zipcode. It’s Main Street, your office park, or addresses within walking distance of your business. Those pizza flyers on your windshield? That’s old-school […]
New Cyber Threats Endanger Your Fitness or Wellness Business May 2015 - our fitness club or wellness business could be exposed to creative cyber threats that are just now coming into visibility. In our Websavvy article on Cyber Threats, we talked about 5 of the most common or dangerous ways in which your business may be under fire. Check out these additional threats below to get a better idea of what you […]
Email Fail! Top Ten Technical Errors In Email Marketing May 2015 - The good news: Service providers like Constant Contact make email marketing for health clubs, yoga studios, wellness centers and other wellness businesses incredibly efficient. The bad news: they make screwing up your email marketing incredibly efficient, too! Watch out for these common technical errors:
H*cked! Protect Your Club From These Growing Cyber Threats May 2015 - Chances are good that your club’s computers have anti-virus software installed. But what about cloud threats, or security risks from tablets and other mobile devices? Your system may be more vulnerable than you think. Check out these growing and evolving threats below.