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Part 1: AdWords Pay-Per-Click Advertising Traps for Health & Wellness Businesses March 2018 - Planning to use AdWords to promote your new healthy lifestyle program for weight loss, a “new you” body image, or a “take no prisoners” HIIT bootcamp? Before you start, give a good, long thought to the pitfalls that health and wellness businesses may encounter when promoting themselves in search advertising.
How to Market Your Wellness Business Using Facebook Groups March 2018 - Facebook groups foster shared purpose, nurturing the seeds of trust that transform strangers into eventual customers for fitness and wellness businesses. Here’s how to get the most out of Facebook groups.
Do’s and Don’ts of Instagram Marketing for Your Health Club January 2018 - Instagram is a great social media platform for your club to share the feeling of what it’s like to be a member. It’s spontaneous, casual, honest, raw, and live. Just remember: the key rules of effective marketing still apply.
Social Screw-Up: Why Club Members Unlike, Unfollow, and Unsubscribe January 2018 - Is your health club’s social and email strategy driving sales prospects away? If you’re noticing an uptick in unfollows and unsubscribes, this troubleshooting guide will help you identify and fix common problems that turn off potential members and clients.
Old Dog, New Tricks: How Today’s Webinars Supercharge Club Marketing December 2017 - Today’s webinar platforms give health clubs and wellness businesses new paths to new customers and revenues, deeper engagement, and broader geographic reach.
2018’s Top 5 Digital Resolutions for Health Clubs November 2017 - Make 2018 the year you transform run-of-the-mill “marketing chores” into super-effective digital marketing and online engagement that grows customers and revenues in your health club.
Five Essential Holiday Email Promos for Fitness & Wellness Businesses October 2017 - These five essential holiday marketing emails boost revenue for health clubs, wellness centers, and other health and wellness businesses by inspiring purchases across the entire spectrum of gift-giving possibilities. They’re listed in the order that we recommend you send them:
Video Testimonial Do’s and Don’ts for Health Clubs September 2017 - The “perfect” customer is willing to go live online with a video praising your club. Here’s how to avoid the classic blunders and get the most out of those opportunities.
5 Keys to Growing Your Club’s Online Following August 2017 - Using social media to connect fitness clubs with leads, followers and members takes more than setting up a Facebook, Instagram or Twitter account and sharing overworked memes, quotes, and deals-of-the-week. Here’s how to grow your online following organically and authentically.
How to Rescue Your Club’s Website From a Bad Developer July 2017 - Your health club’s web developer has vanished — or simply won’t call back. Now what? Here’s a troubleshooting guide for the most common problems.
How Health Clubs Can Optimize a Small AdWords Budget July 2017 - If your health club, gym or yoga studio’s AdWords budget is less than $75/day, these guidelines will help you maximize impressions, click-through and conversion rate, and cost per click and conversion.
Is Your Club Prepared for a Cybersecurity Breach? May 2017 - Is your health club ready for a cybersecurity breach? Cybersecurity’s “three R’s” are the foundation for every plan that addresses potentially disastrous outside threats.