Get exclusive early access to our monthly WebSavvy column at Club Industry’s website!
Online Book Publishing: Extending Your Fitness & Wellness Brand January 2017 - New online platforms make it easier than ever to publish, market and sell professionally-edited and designed books that promote your fitness and wellness brand. Here’s how to add “author” to your credentials:
2017: Top Health Club Marketing Trends December 2016 - 2017’s five most important online marketing trends center around a single theme: harnessing the thousands of tools, technologies and platforms available to health and wellness businesses to win new members, customers and clients.
Jumpstart Your Health Club’s Digital Marketing Biometrics November 2016 - Member biometrics let your health club give targeted advice to improve individual results. Marketing biometrics help you understand your prospects’ behavior so you can grow your membership and revenues faster. Here’s how to develop your own dashboard of digital marketing biometrics, built around eight key questions:
Your Shoestring Guide to Online Health Club Marketing November 2016 - No budget, no time? This online marketing guide gets your health club, health coaching or yoga business on track.
Does Your Health Club Need Digital Care? October 2016 - Digital care harnesses technology to anticipate and eradicate the sources of friction that undermine your members’ success. It spans the entire customer experience, proactively addressing customer needs and issues. The payoff can include greater revenue, loyalty, profitability, reputation, and lower expenses. Who wouldn’t want that? Before you answer, consider whether your club is ready for the changes you’d have to make.
Your Club’s 2016 Online Holiday Marketing Hotlist September 2016 - To ensure that your club’s online holiday marketing effort succeeds, you need to start thinking well before the holidays, plan the timing of your marketing carefully, and execute on time. Here’s Radial’s hotlist for what should be on your marketing to-do list now and into the season.
When Live Video Meets Club Marketing & Member Service August 2016 - Should your club jump on the live video bandwagon? Services like Facebook Live and Periscope have upped the ante on video by taking it to the streets, in the moment, when and where things are happening. Whether or not you should start streaming is a question of content, not popularity or even technology.
Why The Fitness Industry Didn’t Invent The Pokémon Go App July 2016 - Niantic’s Pokemon Go got millions of people walking, running, riding bikes and skateboards. If you’re in fitness and wellness, you ought to be asking: Why didn’t we do that? These are the lessons that the Pokémon Go phenomenon offers the health, fitness and wellness industry:
Are Wellness Blogs Still Relevant? June 2016 - “Blogging is so yesterday. It’s all about social now.” True, or false? It’s a question that’s uniquely important in health and wellness, where engagement and trust spell the difference between success and failure.
What Wellness Customers Want From Your Website June 2016 - Let's bust some myths about fitness, nutrition and wellness websites.
Can Money Buy Love? PPC Insights for Health Clubs & Wellness Businesses May 2016 - Pay-per-click (PPC) advertising is a great way to attract new health club members and wellness clients — but like every effective marketing strategy, the devil is in the details. Do it wrong and it’s easy to irritate instead of intrigue. You’ll pay through the nose to put your ads in front of prospects you’ll never close. […]
Digital Content Maps: Attracting Your Health Club’s Perfect Member April 2016 - If “wellness is a journey, not a destination,” why do so many health clubs and wellness businesses pitch their brand online without a map? To connect with the right prospective members online, you need to understand their personal journey, then make sure your content gives them guideposts.