Get exclusive early access to our monthly WebSavvy column at Club Industry’s website!
Social Screw-Up: Why Club Members Unlike, Unfollow, and Unsubscribe January 2018 - Is your health club’s social and email strategy driving sales prospects away? If you’re noticing an uptick in unfollows and unsubscribes, this troubleshooting guide will help you identify and fix common problems that turn off potential members and clients.
Old Dog, New Tricks: How Today’s Webinars Supercharge Club Marketing December 2017 - Today’s webinar platforms give health clubs and wellness businesses new paths to new customers and revenues, deeper engagement, and broader geographic reach.
2018’s Top 5 Digital Resolutions for Health Clubs November 2017 - Make 2018 the year you transform run-of-the-mill “marketing chores” into super-effective digital marketing and online engagement that grows customers and revenues in your health club.
Five Essential Holiday Email Promos for Fitness & Wellness Businesses October 2017 - These five essential holiday marketing emails boost revenue for health clubs, wellness centers, and other health and wellness businesses by inspiring purchases across the entire spectrum of gift-giving possibilities. They’re listed in the order that we recommend you send them:
Video Testimonial Do’s and Don’ts for Health Clubs September 2017 - The “perfect” customer is willing to go live online with a video praising your club. Here’s how to avoid the classic blunders and get the most out of those opportunities.
5 Keys to Growing Your Club’s Online Following August 2017 - Using social media to connect fitness clubs with leads, followers and members takes more than setting up a Facebook, Instagram or Twitter account and sharing overworked memes, quotes, and deals-of-the-week. Here’s how to grow your online following organically and authentically.
How to Rescue Your Club’s Website From a Bad Developer July 2017 - Your health club’s web developer has vanished — or simply won’t call back. Now what? Here’s a troubleshooting guide for the most common problems.
How Health Clubs Can Optimize a Small AdWords Budget July 2017 - If your health club, gym or yoga studio’s AdWords budget is less than $75/day, these guidelines will help you maximize impressions, click-through and conversion rate, and cost per click and conversion.
Is Your Club Prepared for a Cybersecurity Breach? May 2017 - Is your health club ready for a cybersecurity breach? Cybersecurity’s “three R’s” are the foundation for every plan that addresses potentially disastrous outside threats.
How to Steal Your Competitors’ Members with Online Ads April 2017 - Actually, no sketchy or underhanded black-hat marketing tactics here — just clever ways to use online advertising tools to your health club’s greatest advantage.
Refresh Your Wellness or Fitness Website: 15 Fast Fixes April 2017 - Fifteen fast fixes for health club, yoga studio, medical office and wellness center websites.
Seven Signs Your Club’s Website Needs Help March 2017 - These 7 concrete measures can tell you if your club’s website is in need of an overhaul.