Radial – Marketing & Strategy for Health, Fitness and Wellness Businesses
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Spring 2013
Health impostors, unhelpful medical tests and treatments, online survey tools
Diff media? Diff message! Demotivating staff, what's in a name?
Cash flow fixes, LGBT seniors, stories about running
Online marketing ROI, diabetes tool, ditching college sports
Top customer gripes, high/low pricing, new video
Investor pitch how-to, superhero PR, new vids
Predicting dropouts, oldie but goodie, "treatment" vid
Healthy checkouts, doc "check-ups", cookie puzzler
Franchise-picking, competitive framing, ad rules
Video tips, what being fat is like, UnderArmour marketing grade
Pricing prowess, health claim scrutiny, Lochte vid spoof
Winter 2013
Web trends: pick wisely, aging has its pluses, heartburn helper or hindrance?
Special time problems, obesity facts busted, RD sell-out?
Bulletproof ROI, event invites, real women-take 2
Too expensive: excuse or reason, postcard critque, king of niche
Check this list, try this: high-impact visuals, more reel ideas
Fall 2012
Weekly holiday marketing countdown calendar, peer weight loss leader study results, Five Years Extra video
Holiday marketing checklist, changing the balance of power in real estate negotiations, old-school cures
Altruism marketing (giving away services), surprising kid fitness results, pleasant food marketing surprises
UAE, website weeding, best/worst Top 10 lists for obesity, diabetes, etc., fitness time machine
Customer survey best practices, employee wellness preferences and priorities, cigar promo from health club?!
Resume tips for wellness professionals, F as in Fat - 2012 edition, new PSAs make parents think twice
Summer 2012
Leasing tips for wellness businesses, Superhumans video, Gluten-Free Les Miserables Parody Video, William Traub obit
Better ways to sell corporate wellness, new obesity meds, healthcare reform cheatsheets
Thirteen anti-discount wellness promotions, Fogg's "motivation wave" concept (vid), "Miss Representation" trailers
Content marketing 411, soda guessing, sugary cereals
Mid-year assessment, new Hall of Fitness Silliness award winner
Free-seminar how-to's, how to stop political jabber in workplace, crowdfunding resources
QR codes, healthy eating analogy, medical procedure costs, DSM-5 update, archaic diseases
Spring 2012
Flyer marketing tips, body weight simulator, ADA photo - what were they thinking?
Crossfit interview, how to ask illegal interview questions, overweight/obesity headlines, odd radio PSAs
Pinterest, Try This: Don't Sell Health Benefits, New West Wing Video
Special Offer, Time/Money Translations, HBO Obesity Vids, Global Diabesity Stats
Boss Lessons, Invisible Wellness, Overused Lab Tests & Procedures
Technical Email Fails, Lipstick Lead, Office Workouts
South Bay, Homework Selling, Time Fog
Confucius Checklist, Get Sick Here, Longevity Calculators