SUMMARY: Key fitness trends and exercise trends like fitness myopia, the myth of self-directed fitness, and the medicalization of exercise will create opportunities for forward-thinking health clubs and fitness centers in 2011 while challenging traditional fitness businesses, reports Leslie Nolen of The Radial Group.
Return to The Health and Wellness Insider's Guide...
Email, share or download this press release as a PDF
Dallas,
TX
(PRWEB)
December
16, 2010
The
Radial
Group's
new 2011
Health
and
Wellness
Insider's
Guide to
Durable
Trends,
Fleeting
Fads &
Innovative
Ideas
covering
key
fitness
trends
plus the
entire
health
and
wellness
spectrum
identifies
influential
fitness
trends
which
will
create
both
opportunities
and
challenges
for
health
clubs
and
other
fitness
businesses
in 2011
and
beyond,
announced
Leslie
Nolen,
president
of The
Radial
Group.
Says
Nolen,
whose
firm
provides
marketing
services
and
profit
strategies
to
health
and
wellness
businesses,
"Anyone
can say
'exercise
more.'
Matching
it to
consumer
lifestyles,
health
issues,
and
making
it fun -
forever!
- that's
hard."
The
uniquely
comprehensive
trend
guide
discusses
the
business
impact
of
trends
across
the
entire
health
and
wellness
spectrum:
fitness
trends
and
exercise
trends,
nutrition
trends
and
healthcare
trends
plus
conventional,
complementary
and
alternative
healthcare
trends,
obesity
and
diabetes,
and
longevity
and
aging.
Selected
fitness
trends
include:
1)
Mid-life
exercise
preferences
Fitness
professionals
will
increasingly
recognize
that the
exercise
routine
that
leaves
you
drenched
and
shaking
isn't
the one
that
most
mid-life
exercisers
want
2) Small
steps,
big
results
No one
wants to
hear
that
their
car's
engine
needs to
be
rebuilt
- and
consumers
don't
want to
hear
that
they
need a
Total
Lifestyle
Overhaul
either.
3)
Fitness
myopia
A
relentless
emphasis
on
structured
exercise
will
give way
to a
focus on
helping
consumers
find
pleasant,
achievable
ways to
integrate
physical
activity
into
their
lives.
4) Soft
tyranny
of low
expectations
Public
health
officials
talk
constantly
about
taking
control
with
small
steps
that add
up. Are
we
creating
a new
problem
by
telling
everyone
that
just a
little
exercise
is
enough?
5)
Medicalization
of
exercise:
It turns
out that
exercise
is
indeed a
prescription,
and can
(often)
cure
what
ails
you...when
taken as
directed.
6) Myth
of
self-directed
fitness
Consumers
are
overwhelmed
by the
choices
- group
fitness?
Bootcamp?
Superslow?
High-intensity?
They
want
integrated
solutions
from
health
clubs
and
fitness
centers.
7) Die
young as
late as
possible
For
mid-life
and
older
exercisers,
one goal
never
changes:
compression
of
age-related
disability
into the
smallest
possible
timeframe
as close
to the
end of
life as
possible.
Nolen
points
out that
"Traditional
fitness
businesses
like
health
clubs
will
face new
competition
from
multi-stage
healthy
lifestyle
programs
that
start
small to
quickly
engage
consumers,
then
increase
fitness
goals in
each
successive
phase."
Preview
all the
fitness
trends
and
exercise
trends
plus
nutrition,
diet and
weight
loss
trends,
CAM and
conventional
healthcare
trends,
diabetes
and
obesity
trends
and
aging.
The
Radial
Group,
headquartered
in
Dallas,
TX,
provides
marketing
services
and
strategy
consulting
to
health
and
wellness
businesses
ranging
from
sole
practitioners
to
well-established
national
brands.
Radial's
free
weekly
Health &
Wellness
Business
Advisor
provides
business
tips
tailored
to
health
and
wellness
businesses.
Contact
Information
LESLIE
NOLEN
The
Radial
Group
http://www.radialgroup.com
972-851-0098