 BackgroundTerry is a dietician
in private practice and Eric is an
experienced registered nurse in a pediatric
practice. They've seen numerous patients who
struggled with weight from a very early age.
Patients and their families have been
frustrated by the lack of helpful resources.
And it's been painful to watch the emotional
pain they've experienced during childhood
and adolescence.
They have an entrepreneurial spirit and want
to venture beyond traditional medical
practices. They see a community need as well
as a business opportunity, but aren't sure
how to proceed, since their prior experience
is exclusively clinical.
While it all sounds interesting, neither
Terry nor Eric is sure if their idea will
work. And they're not sure how to turn their
idea into a profit-generating business that
would allow them to make a successful career
transition.
*not
actual company name
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How we helpedWe helped Eric and Terry assess what's
needed to start a new business and determine whether they are
ready to make that commitment, using tools like our
Entrepreneur's Self-Assessment Kit, our business plan review
services, and our new business startup coaching.
They decided to launch NewDay*, a specialized weight
management center for children and adolescents. We coached
them via telephone and email as they launched their business. We
helped them get their initial team of staff and professional
advisors like attorneys and accountants lined up, helped write
the content for their website, helped develop
their first-year marketing plan and budget, and negotiate their
first space rental.
The bottom lineTerry, Eric and their partners are off to
a good start. They're tapping into their relationships with regional healthcare
professionals for client referrals and ongoing input into the design of
their comprehensive
program. They've successfully targeted a niche that attracts
immediate interest from potential clients.
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Overview
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