The Radial Group - Meet Your Expert: Ray Grossman,
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Meet Your Expert: Ray Grossman

Ray brings 24 years of in-the-trenches people management experience from his role as Vice-President of Human Resources for the St. Joseph Health System, a regional five-hospital system.

 

He's also former president of the Texas Hospital Human Resources Administrators Association and an adjunct faculty member in the College of Business at Texas A&M University.  He has an MBA and is a certified human resources professional (PHR).

 

Ray's a board member at Keep Brazos Beautiful, part of the Keep America Beautiful campaign, working to keep one of Texas' most picturesque regions as charming as it is today.  And he's also a board member for Scotty's House, a local child advocacy center.

 

Ray, what's your teaching style?

I like to blend concepts, humor and war stories to get you quickly engaged in learning tools and skills that you can easily use every day.
 

Tell us about your proudest accomplishments.
As the HR leader for an organization that started with 500 employees and ended up with over 2500 employees, my team came up with some really innovative ways to attract and retain health professionals to our staff. 

 

It was challenging, because we were located in an area with a relatively small population, so we had to get pretty creative.

 

Any tips for employers with tight salary budgets?

Well, you always want to keep compassionate, competent and customer-friendly people in your organization.   I actually developed a workshop called "Motivation Myths & Realities" that includes this issue.  I was really proud of the employee recognition programs we rolled out at St. Joseph's.  It can be tough to keep great people in this industry, and we saw staff retention noticeably improve with these programs. 

 

We came up with those programs in response to employee surveys, and I think it's very important to really listen to what your staff wants from you, especially if salary budgets are tight.

 

One of the things you can also do is engage employees in the business and keep them involved in the decisions, solving challenges, abreast of the issues that're affecting the business.  Don't keep their heads in the sand.

 

The other important thing to remember is that it's better to pay a little more and keep good people for several years.  Customers like it better and the employees are usually much more effective. Owners and managers need to know that it costs 10 times more to locate, select and train a new employee versus keeping an existing one.

 

Retention of your top employees is critical for your organizations' success as well as minimizing future costs. The rule of thumb is that it costs 10X more to hire new employees than it does to retain your current staff. Additionally a long-tenured staff goes a long way to better meet and anticipate the needs of your customers.

The ingredients necessary to retain your full-time staff include involving them in operational decisions, effective two-way
communications, paying competitive wages and offering a competitive benefits package. Benefits have four "flavors": insurance products, retirement, paid time off and other.

 

It's under that last category that you can differentiate
your package inexpensively and maximize the perception of the benefits provided. An example would be to include a
health club membership and/or provide or subsidize child care for your full-time staff.
 

How important are legal issues for employers?

The legal aspects of employment can be tricky, everything from worker's comp to wage and hour laws and equal opportunity requirements.  And unionization can be a challenge in some organizations, especially hospitals and long-term care.

 

This is an area where businesses need to stay up-to-date. I've developed and delivered training programs on topics like the "Ins and Outs of Sexual Harassment", "Pesky Employment Laws That Trip Up Employers", and "A Union Prevention Model" to help managers stay current and protect themselves and their companies.

 

Anything else we should know about you?

In addition to raising two great kids in central Texas, one of whom will graduate from Texas A&M next spring, I'm really committed to keeping my body and mind in good shape, so I work out three times a week. I began my healthcare career in the Army serving as a medic and later radiological technologist in southeast Asia. More recently, I was well on the way to becoming a racquetball ace until bad knees cut my budding career short!


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Ray Grossman, MBA, PHR

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