Wondering if the new wellness center will pick off
your customers?
That's a reasonable concern.
What's harder is figuring out the answer. This how-to guide and
assessment tool help you determine the real risk, if any, of competition
from another health or wellness business.
If you're lucky,
your business is doing unique and
innovative things that set you apart. You really don't need to worry.
On the other hand, you may confirm your worst fear: your business really
is going head-to-head with one of the big guys.
Either way, you'll have new
insights into what you need to do to preserve your competitive edge - or
find your niche.