Haven't you always wondered
why some people love yoga
- and others find it lacking?
Megan McDonough of Mindful
Marketing reveals the hidden
decision points that explain
this phenomenon in her 2007 report "Yoga's Evolution in America's Wellness
Revolution."
She combines her Fortune 500 marketing experience and fifteen years of yoga
practice and instruction to explain the underlying motivation that drives some people to stay
with their practice for years,
others to fade out after only
a few sessions...and still
others to reject it outright.
You won't get dry statistics
you can find yourself online.
Instead, you'll get 40+
pages of interviews and
stories, all shared through
Megan McDonough's warmly
approachable style, plus interactive tools to help you
capitalize on these trends.
She
paints a rich picture of yoga's
future as it "goes mainstream"
by learning from lessons as
diverse as Pap smears, football injuries and
rat poison!
And she includes in-depth
interviews with unique and
trend-setting insights from three
industry leaders:
- Ila Sarley, president
of Kripalu Center
- John Kepner, executive director of the International Association of Yoga
Therapists
- Rama Berch, first
president of Yoga Alliance,
founder of Master Yoga
Foundation, and creator
of Svaroopa yoga.
You get word-for-word transcripts, too, so that nothing's lost in translation.
They address:
- Yoga's future in
healthcare
- What's driving yoga
growth
- How long this growth spurt will last
Megan also gives you a four-step process that honors your vision of yoga
while building your business:
-
The Learn tool helps you assess and heighten your local community's
affinity for yoga
- The Agree tool helps you develop strategies for helping
people realize the life-changing power of yoga
-
The Try It tool helps you identify marketing tactics that suit your studio's philosophy
-
And the Integrate tool helps you work with clients to successfully integrate the long-term practice of yoga into their lifestyles
As always, if you're
not happy with your purchase,
we'll refund your payment.
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Megan McDonough
Mindful Marketing
$30
Instant PDF download
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Need more info
to decide?
Call toll-free
1-877-851-0098
or email
info@radialgroup.com |
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