Frankly, selling to employers is frustrating for almost
every wellness business - big or small.
How often is your sales team stuck talking to junior HR employees or
deflected by requests for
brochures and proposals that rarely lead to a closed sale?
Our two-part workshop gives you four hours absolutely full of specific
"how to do it" guidance and practical advice for wellness businesses who want to sell their
services to employers. You'll discover what you're doing wrong and what
works better.
First, we conduct a pre-workshop questionnaire so that
we tailor the content to your specific interests. In fact, we urge you to
submit questions and special issues ahead of time so that we can make
sure they're addressed.
Then, in Part 1, you'll learn:
- How employers actually evaluate the decision to offer
wellness programs - and marketing mistakes to avoid in this stage
- Specific marketing tactics that underscore the credibility
and expertise of your wellness business
- A detailed process for initiating and nurturing trusted relationships that lead to
real opportunities with businesses in your community
Between sessions, you'll have homework
assignments so that you immediately start benefiting from what you've
learned.
Next, in Part 2, we'll help you tailor what you've learned to your
business, including:
- Group discussion of each participant's plans
(anonymously, of course) with specific advice plus lots of practical
tips - we'll even look at specific marketing materials if you've already
got them
- Scripts and role-plays so you can confidently
handle typical sales obstacles - for example, how to handle delaying tactics like brochure
and proposal requests
- Strategies for getting a toehold in a company
with no budget, for unsticking a stalled decision, and more.
Real life always throws you curveballs when you try to
apply what you've learned...so you also get
email and phone access to your instructor for 15 days following the session
so you can ask follow-up questions as you continue implementing your
plan.
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Dates & Times
Part 1:
Fri., 5/9/08
10A - 10:30A Central
Part 2:
Fri., 5/16/08
10A - 11:30A Central
$299
Includes both
Part 1 and Part 2
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Need more info
to decide?
Call toll-free
1-877-851-0098
or email
info@radialgroup.com |
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