Is your only marketing strategy cutting your prices – “buying” new customers with discounts? In this free 35-minute webinar, learn how to increase revenues by successfully marketing the value of your services – instead of your low prices. You’ll end your overreliance on discounts and stop giving away profit. See the webinar agenda and sign [...]
Why one-and-done marketing campaigns fail miserably, circa 1885!
If your guilty secret is fear and uncertainty about online marketing and websites, self-preservation demands self-education! We get a lot of emails on this very topic and these are the online marketing books I recommend.
Is your wellness website nothing more than a bump on a log? These five “hooks” instantly connect with visitors to your corporate wellness, health club, wellness center or yoga studio site.
Direct mail for health & wellness businesses – underappreciated, underutilized, often ill-conceived. Part 1 covers campaign goals, budget, timeline, list selection and includes a typical budget breakdown and calendar plus lots of examples – weight loss, healthy lifestyles, health clubs, yoga, wellness centers, corporate wellness, integrative medicine.
See what Subaru’s doing here. Why it’s so smart (in no particular order): Shows other consumers that you love your car so much that you stick with the same make, over and over and over. Makes customers feel like they’re part of something special. Lets your customers show off what they think is cool about [...]
Before you jump on the “ads on iPhones” bandwagon, keep this in mind:
Watch the damn game! Ever heard a sportsradio host say that? It means your emotions have trampled your objectivity. It’s not enough to love your wellness business. You need to be an objective observer.
You know the people who go back for extra free samples at the grocery? We have them in health and wellness, too. They take every free yoga class – but never buy a class card. Attend all your free employee wellness webinars – but never hire you for lunch-and-learns. Take every free fitness assessment – [...]
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