Hammacher Schlemmer has perfected the art of sounding like an authority. Here’s how to use their techniques in your wellness business:
Cherrypick only what you need from the new condensed monthly edition of our unique Health & Wellness Business Advisor. You get expert features, Try This ideas, webinar announcements and more – all tailored to what makes wellness businesses successful. Click here to start your subscription. You’ll be asked for your email address. Then you’ll have [...]
Yeah, yeah, you’ve heard it all before, right? “I don’t have time to work out.” “I don’t have time to eat right.” “I can’t worry about that right now – I’ve already got too much to do.” Here’s the problem: your health club, yoga studio or wellness center’s marketing won’t even register with people who are thinking like this. [...]
Here’s an excellent example from Steak-n-Shake of turning a negative into a positive. And notice how well they use long copy – the marketing term for “lots of descriptive text.” Every word’s there for a reason…and as you see below, you’ll have plenty of time to read every one of them. However, this example only [...]
I recently had lunch with a guy who worked for me when I was running a big technology services firm. He asked me why Radial specializes in health and wellness businesses – clearly thinking that every industry pretty much faces the same issues. It was a great question and inspired me to hop up on [...]
Here’s my reply to a LinkedIn Holistic Health & Wellness Group post that asked how we can turn people from “toxic couch potatoes” into “committed health nuts.”
Why one-and-done marketing campaigns fail miserably, circa 1885!
As top dog at a Top 5 global ad agency, this guy said “Nope, we won’t develop any advertising that targets kids.” That’s right – they turned down Burger King. How ’bout that? Perhaps Nestle could have avoided bad PR with a similar tactic.
See what Subaru’s doing here. Why it’s so smart (in no particular order): Shows other consumers that you love your car so much that you stick with the same make, over and over and over. Makes customers feel like they’re part of something special. Lets your customers show off what they think is cool about [...]
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