Archiveswellness › Radial - Marketing & Strategy for Health, Fitness and Wellness Businesses
When I was little, the doctor who gave me allergy shots always let me choose a lollipop out of a jar after the appointment.
Cherrypick only what you need from the new condensed monthly edition of our unique Health & Wellness Business Advisor. You get expert features, Try This ideas, webinar announcements and more – all tailored to what makes wellness businesses successful. Click here to start your subscription. You’ll be asked for your email address. Then you’ll have [...]
The problem: We ask health and wellness customers to do things that benefit us – but we don’t tell them how it will benefit them.
I recently had lunch with a guy who worked for me when I was running a big technology services firm. He asked me why Radial specializes in health and wellness businesses – clearly thinking that every industry pretty much faces the same issues. It was a great question and inspired me to hop up on [...]
Get your free Wellness Manifesto magnet and poster here…a unique collage of the smartest, truest words ever said about health, wellness and wellbeing.
Here’s my reply to a LinkedIn Holistic Health & Wellness Group post that asked how we can turn people from “toxic couch potatoes” into “committed health nuts.”
Is your only marketing strategy cutting your prices – “buying” new customers with discounts? In this free 35-minute webinar, learn how to increase revenues by successfully marketing the value of your services – instead of your low prices. You’ll end your overreliance on discounts and stop giving away profit. See the webinar agenda and sign [...]
Just published: Radial’s 2011 Healthcare & Wellness Trend Report – completely updated 4th edition of top-selling quick reference guide. Instantly useful, uniquely comprehensive trendspotting analysis covers the entire health and wellness spectrum. Includes healthcare and wellness, diet and nutrition, fitness, yoga and mind-body practices, diabetes, obesity, complementary and alternative medicine, and aging.
“Riding the waves” seems like a great way to frame intensity, staying fresh and avoiding staleness and burnout. This guest blog comes from Dr. Darla Sedlacek, a sports and fitness psychologist in Cleveland who teaches at Cleveland State. Darla’s also a marathoner, ultra-marathoner and soccer player, so she gets intensity both as a wellness professional [...]
Can’t stand all those squishy definitions (wellness = “state of wellbeing”…duh!) but I like these definitions because they’re fairly concrete and actionable.
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