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PROGRAM CREATION & PRODUCT DEVELOPMENT
10 Steps To Successful New Fitness & Wellness Programs
Walk In The Shoes Of The Deconditioned
Five Customer Problems Your Wellness Business Can Solve
Workplace Wellness Providers: Laying The Foundation For Profitable Growth
Wellness Businesses For Healthcare Professionals
Q&A: How Can I Broaden The Focus Of My Health Club To Wellness?
How To Become A Successful Wellness Author
SALES & MARKETING TACTICS
Sales Friction: How Wellness Businesses Scare Off New Clients
Stupid Marketing Tricks for Health & Wellness Businesses
Does Your Selling Get In The Way Of Buying?
Unsticking A Stalled Sales Process
Leslie Shops For A New Health Club
Beyond Gift Certificates: 5 Ways To Rev Up Your Holiday Marketing
Wellness Marketing Is A Process, Not An Event
Troubleshooting The Sales Cycle In Your Wellness Business
Is Your Wellness Business Addicted To Bad Profits?
Five Things Wellness Businesses Should Know About Moms
Medical Referrals: Seven Keys + Common Mistakes
Eight Marketing Guidelines For Wellness Businesses
Five Keys To Successful Referrals For Wellness Businesses
Marketing Through Organizations: The 3+1 Marketing Method
Selling Wellness Programs To Employers
Equipment & Technology: From Product To Profit: Our Tips For Buyers And Vendors
Marketing Your Business With The New Food Guidelines
Beyond Leads: Five Ways Your Network Can Help Grow Your Wellness Business
Why The Perfect Client Might Not Buy
PRICING & COMPETITION
Taking Control Of Your Competition: Assessment Tool
Value-Based Pricing For Wellness Businesses
Pricing Quiz + Thirteen Pricing Best Practices
Playing Well With Others: Rethinking Competition
Health Clubs: Is Your Business Wal-Mart, Kroger, Or Whole Foods Market?
Avoiding The 600-Pound Gorilla
Why New Health Club Members Are Getting Harder To Find
ADVERTISING, PROMOTION & PUBLIC RELATIONS
Would I Want To Hear From Me?
50 Ways To Get Email Newsletter Subscribers: Part 2
50 Ways To Get Email Newsletter Subscribers: Part 1
Five Non-Pushy Marketing Emails For Wellness Businesses
Open Houses: Tips, Tricks & Traps For Wellness Businesses
Speaking of Speeches - How Can I Reduce Stage Fright?
B.A.D Marketing for Wellness Speeches & Presentations
Email Marketing 101 For Health & Wellness Businesses
Uncovering Customer Motivation: Eight Vital Questions
Test Your Postcard Marketing Know-How
Marketing Calendars: From Sporadic To Strategic Marketing
Me, Myself & Inc.: Is Your Personal Brand A Fixer-Upper?
Tell It Like It Is: Testimonial Marketing For Wellness Businesses
Create A Winning Brochure For Your Wellness Business
Nine Tips: Local Wellness Businesses & The Web
Can Health Fair Marketing Ever Pay Off?
Five Tired Phrases Wellness Businesses Should Avoid
Connecting To Customers: Newsletter Tips For Wellness Businesses
Toolkit:
Email Newsletters for Health & Wellness Business
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Seminars & Workshops
The Email & Website Marketing Roundtable for Health & Wellness Business Leaders
Seminar Series: Troubleshoot The Sales Cycle In Your Wellness Business
Selling Wellness Programs To Employers
Win New Wellness Clients With E-Mail Newsletters
See all seminars....
Coaching & Consulting
Maximizing sales & marketing effectiveness
Linking sales and marketing tools to business growth
Growing your business through loyalty & referral programs
Creating "repeat business" strategies
See all coaching....
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