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ONLINE SALES & MARKETING STRATEGIES
Worst Email Marketing Mistakes Health & Wellness Businesses Can Easily Avoid
Social Media Mashup: Update Everything & Everyone, Instantly
Online Survey Tools: Five Fresh Ways To Market Your Wellness Business
Online Customer Reviews: Why They Matter, How To Get Them
Twitter: Quick-Hit Marketing For Health Clubs, Yoga Studios & Wellness Centers
YouTube: Show-And-Tell Marketing For Health & Wellness Businesses
How To Market Your Health Club On Facebook
Make Every Email A (Subtle) Marketing Email
Publish Your Own E-Book: Promotion & Passive Income For Wellness Businesses
To Blog Or Not To Blog? Your Questions Answered
Online Press Releases: Is Everything You Know Wrong?
Your Wellness Business Website 2009 To-Do List: What To Do & Why
Did Your Wellness Website Earn Its Keep In 2008?
Marketing Clinic: AIPM's Get Well Card Deck
Now What? How Landing Pages Convert Site Visitors To Customers
Mobile Marketing: Can Your Clients Hear You Now?
CAN-SPAM Updates: New Email Marketing Rules For Health & Wellness Businesses
Pay-Per-Click Advertising: Essentials for Wellness Businesses
Not Your Father's Internet: What's New & What's Next For Your Wellness Business
50 Ways To Get Email Newsletter Subscribers: Part 1
Website Collecting Dust? Five Spring-Cleaning Tips
Local Search: The Missing Link To Your Website
How To Take Your Website's Vital Statistics
Five Freebies to Fire Up Your Online Wellness Business
50 Ways To Get Email Newsletter Subscribers: Part 2
Nine Tips: Local Wellness Businesses & The Web
Is Your Wellness Website Working? A Five-Point Tune-Up
Wellness Websites That Work: Do's & Don'ts
Five Non-Pushy Marketing Emails For Wellness Businesses
Email Marketing 101 For Health & Wellness Businesses
PROGRAM CREATION & PRODUCT DEVELOPMENT
10 Steps To Successful New Fitness & Wellness Programs
One Good Thing About An Economic Crisis...
Walk In The Shoes Of The Deconditioned
Five Customer Problems Your Wellness Business Can Solve
Workplace Wellness Providers: Laying The Foundation For Profitable Growth
Wellness Businesses For Healthcare Professionals
Q&A: How Can I Broaden The Focus Of My Health Club To Wellness?
How To Become A Successful Wellness Author
SALES & MARKETING TACTICS
Words To Live By in 2010: Client Stories
Top 10 Advertising Errors By Wellness Businesses
Why Your Overweight Couch Potato Friend Just Won't Change
Winback! How To Recapture Lost Customers For Your Health Club, Wellness Center Or Yoga Studio
Altruism Marketing: When Giving Your Business Away Makes Sense
Goin' To The Chapel: How To Sell Workplace Wellness Programs
Sales Friction: How Wellness Businesses Scare Off New Clients
Stupid Marketing Tricks for Health & Wellness Businesses
Does Your Selling Get In The Way Of Buying?
Unsticking A Stalled Sales Process
Leslie Shops For A New Health Club
Beyond Gift Certificates: 5 Ways To Rev Up Your Holiday Marketing
Wellness Marketing Is A Process, Not An Event
Troubleshooting The Sales Cycle In Your Wellness Business
Is Your Wellness Business Addicted To Bad Profits?
Five Things Wellness Businesses Should Know About Moms
Medical Referrals: Seven Keys + Common Mistakes
Eight Marketing Guidelines For Wellness Businesses
Five Keys To Successful Referrals For Wellness Businesses
Marketing Through Organizations: The 3+1 Marketing Method
Selling Wellness Programs To Employers
Equipment & Technology: From Product To Profit: Our Tips For Buyers And Vendors
Marketing Your Business With The New Food Guidelines
Beyond Leads: Five Ways Your Network Can Help Grow Your Wellness Business
Why The Perfect Client Might Not Buy
PRICING & COMPETITION
How To Raise Prices Without Losing Customers In Your Health & Wellness Business
Taking Control Of Your Competition: Assessment Tool
Value-Based Pricing For Wellness Businesses
Pricing Quiz + Thirteen Pricing Best Practices
Playing Well With Others: Rethinking Competition
Health Clubs: Is Your Business Wal-Mart, Kroger, Or Whole Foods Market?
Avoiding The 600-Pound Gorilla
Why New Health Club Members Are Getting Harder To Find
ADVERTISING, PROMOTION & PUBLIC RELATIONS
Free Fitness & Yoga Classes Full Of Freeloaders?
Holiday Marketing - Ten Tips To Inspire and Persuade Wellness Customers
Think Pink FAST! 11 Last-Minute Promotions for Health Clubs, Wellness Centers & Yoga Studios
Customer Personalities: How To Market To Every Potential Customer
A 15-Point Checklist: Grade Your Health & Wellness Marketing Materials & Sales Collateral
The Littlest Billboard: Turn Your Business Card Into A Marketing Machine
How Much Expertise Should We Share Without Charging For It?
Altruism Marketing: When Giving Your Business Away Makes Sense
Flyer Like An Eagle! 27 Field-Tested Flyer Marketing Tips for Wellness Businesses
Marketing Clinic: AIPM's Get Well Card Deck
Integrated Marketing: The One-Two-Three Punch
Would I Want To Hear From Me?
50 Ways To Get Email Newsletter Subscribers: Part 2
50 Ways To Get Email Newsletter Subscribers: Part 1
Five Non-Pushy Marketing Emails For Wellness Businesses
Open Houses: Tips, Tricks & Traps For Wellness Businesses
Speaking of Speeches - How Can I Reduce Stage Fright?
B.A.D Marketing for Wellness Speeches & Presentations
Email Marketing 101 For Health & Wellness Businesses
Uncovering Customer Motivation: Eight Vital Questions
Test Your Postcard Marketing Know-How
Marketing Calendars: From Sporadic To Strategic Marketing
Me, Myself & Inc.: Is Your Personal Brand A Fixer-Upper?
Tell It Like It Is: Testimonial Marketing For Wellness Businesses
Create A Winning Brochure For Your Wellness Business
Nine Tips: Local Wellness Businesses & The Web
Can Health Fair Marketing Ever Pay Off?
Five Tired Phrases Wellness Businesses Should Avoid
Connecting To Customers: Newsletter Tips For Wellness Businesses
See all publications....
Seminars & Workshops
The Email & Website Marketing Roundtable for Health & Wellness Business Leaders
Seminar Series: Troubleshoot The Sales Cycle In Your Wellness Business
Selling Wellness Programs To Employers
Win New Wellness Clients With E-Mail Newsletters
See all seminars....
Coaching & Consulting
Maximizing sales & marketing effectiveness
Linking sales and marketing tools to business growth
Growing your business through loyalty & referral programs
Creating "repeat business" strategies
See all coaching....
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